3-minute read ---
For independent businesses, the best kind of customer is a loyal customer. As community restaurants, bars, pizza places, and food trucks learn to operate in a digital market, contactless QR code-based point-of-sale solutions provide owners and operators unique opportunities to expand and retain a loyal customer base while promoting their restaurant, providing a means to partner with other local businesses, and enriching the community.
QR codes offer local businesses an easy-to-use method for launching new digital marketing while maintaining legacy systems until their end-of-life. With 80% of customers carrying a smart device in their pocket, customers simply scan a printed or digital QR code to view a restaurant’s online menu and complete food and drink transactions online. Because they are so easy to set up and use, QR codes support dozens of ways of promoting a restaurant or local business. Restaurants can network with other local establishments to conduct mutually beneficial marketing campaigns that support the growth of each business. Using Masa+ QR codes and cross-pollination advertising, owners and operators of individual businesses can partner to create awareness and enhance value.
Florist shops, bowling alleys, theaters, movie cinemas, yogurt shops, and other local establishments are a great complement to restaurant offerings that offer enhanced experiences. QR code-based offers, specials, and promotions can be displayed in the restaurant and at partner establishments, intended to drive traffic to the other establishment while rewarding customers. For each business that a restaurant partners with, restaurant owners can provide QR code-based business/menu cards or stickers from Masa+ and Aldelo Express that direct customers to the restaurant’s online storefront or physical store to redeem special offers.
QR codes offer local businesses an easy-to-use method for launching new digital marketing while maintaining legacy systems until their end-of-life. With 80% of customers carrying a smart device in their pocket, customers simply scan a printed or digital QR code to view a restaurant’s online menu and complete food and drink transactions online. Because they are so easy to set up and use, QR codes support dozens of ways of promoting a restaurant or local business. Restaurants can network with other local establishments to conduct mutually beneficial marketing campaigns that support the growth of each business. Using Masa+ QR codes and cross-pollination advertising, owners and operators of individual businesses can partner to create awareness and enhance value.
Florist shops, bowling alleys, theaters, movie cinemas, yogurt shops, and other local establishments are a great complement to restaurant offerings that offer enhanced experiences. QR code-based offers, specials, and promotions can be displayed in the restaurant and at partner establishments, intended to drive traffic to the other establishment while rewarding customers. For each business that a restaurant partners with, restaurant owners can provide QR code-based business/menu cards or stickers from Masa+ and Aldelo Express that direct customers to the restaurant’s online storefront or physical store to redeem special offers.
Collaborative relationships with nearby businesses help owners and operators establish their local presence and create memorable experiences while supporting their community
For example, a restaurant partnering with a local florist shop can encourage customers to make reservations at the restaurant and enhance a Valentine’s Day or special occasion dining experience with scheduled deliveries from the florist. In turn, restaurants advertise the collaborative special delivery service in their restaurant. Conversely, customers that make a qualified purchase from a local florist receive reward points or a complimentary item at the restaurant.
Owners and operators can also team up with bowling alleys to promote discounts and limited-time menu items inside the bowling alley premises in exchange for digital promotions featured on the restaurant’s self-service Kiosk terminal displays. The highly customizable Kiosk from Aldelo Express Cloud POS supports still image and video-based digital advertisements. When idle, kiosks display uploads of banners and video ads to promote its cross-pollination partner.
A similar marketing tactic can be done for cinemas and stage theaters. For example, restaurants can offer guests a special discount when they bring in their ticket stub on the day of the show, or ask the theater to print the restaurant’s QR code on a ticket or receipt to highlight event nights, happy hours, and lunch specials.
Collaborative relationships with nearby businesses not only help owners and operators establish their online presence, but promote options and ideas for customers to create memorable experiences while supporting their community.
Learn more about Aldelo Express Cloud POS and Masa+ Online Ordering by contacting an Aldelo representative at merchants@aldelo.com or
877-639-8767.
877-639-8767.
Restaurants that use “ultra-competitive” Aldelo Pay
or Aldelo Partner Merchant Services receive
a Centralized Multi-Store Restaurant Technology Platform at
ZERO ADDITIONAL COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support
Learn more at www.aldelo.com
Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!
or Aldelo Partner Merchant Services receive
a Centralized Multi-Store Restaurant Technology Platform at
ZERO ADDITIONAL COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support
Learn more at www.aldelo.com
Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!
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