5 Ways to Retain Summer Customers Using Integrated Loyalty, Rewards, and eGift Card Programs
5-minute read --- For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.