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Aldelo News & Blogs
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Build Loyalty Program and Gift Card Sales this St. Patrick’s Day4-minute read ---
Known for music, green beer, and Irish dancing, Saint Patrick’s Day is an international celebration of Irish culture, history, and legacy. The day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, and especially in the U.S., St. Patrick’s Day is frequently celebrated with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore. Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period. Comments are closed.
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