3-minute read ---
Despite being the shortest month of the year, February is full of engaging festivities that provide restaurant owners an opportunity to interact with their customers in creative ways. By engaging customers with amusing food-based holidays or helping customers celebrate cultural or religious events, restaurants become a welcoming place for fun and solidarity in their local community.
Here are a few ways to market your restaurant in February 2024:
Here are a few ways to market your restaurant in February 2024:
|
|
|
National Homemade Soup Day - February 4
Soup is a comfort food found in every culture, creating countless homemade soup recipes enjoyed around the world, with flavors unique to each region. For restaurants, this means National Homemade Soup Day provides an opportunity for every restaurant to promote a soup recipe that speaks to their restaurant’s unique culinary flare. Whether it’s highlighting your restaurant’s most popular flavors or remembering the culinary contributions of your restaurant’s founder, National Homemade Soup Day is a great day to promote the people and flavors that make your restaurant special. |
|
World Nutella Day - February 5
Nutella has its origins in Italy, providing a nutty twist to delicious chocolate spread. Now known around the world, Nutella is enjoyed across many demographics and in many food and drinks. This World Nutella Day, draw customers to your restaurant with these Nutella-themed food, drink, and dessert menu options:
|
|
National Pizza Day - February 9
Pizza restaurants make up nearly 20% of the U.S. restaurant market, with billions of hot and frozen pizzas sold and enjoyed every year. Restaurants can easily attract more customers with National Pizza Day restaurant marketing, such as:
|
|
Chinese New Year - February 10
Chinese New Year observes the first day of the new year in the Chinese lunisolar calendar, hence it is also known as the Lunar New Year, or the Spring Festival. In the Chinese zodiac tradition, Chinese New Year 2024 is the Year of the Dragon – a symbol of health, wealth, and good fortune. Traditional festival celebrations include dancing, food, firecrackers, staying up all night, honoring ancestors, and giving red envelopes with pocket money to children. By offering themed menu items, festive decor, and limited-time discounts, restaurants can help their customers commemorate Chinese New Year 2024. |
|
Super Bowl Sunday: Super Bowl LVIII - February 11
Super Bowl LVIII is coming to Las Vegas this February. With nearly 100 million viewers (or more!) each year, Super Bowl Sunday is an iconic American tradition, complete with football, friends, and a lot of food! Super Bowl Sunday is a great way for restaurants to help customers enjoy the event at home, as well as:
|
|
Galentine’s Day - February 13
Galentine’s Day occurs every year on February 13 as a day for friends to celebrate meaningful “gals” in their lives with food, drinks, and quality time. Restaurants can take the opportunity to make these customers feel like VIPs with Galentine’s Day food, cocktails, discounts, and events such as:
|
|
Mardi Gras (“Fat Tuesday”) - February 13
Known as “Fastnacht Day” in Germany, Austria, and Switzerland, and “Paczki Day” in Poland, this annual day of feasting perpetuates an age-old cultural celebration remembered throughout the world. Also known as Fat Tuesday, Pancake Day, and Mardi Gras, the most popular way to celebrate the final day before the Lenten season in the United States is through New Orleans-style Mardi Gras festivals that traditionally include music, colorful masks, sweets, and rich, multicultural flavors. Restaurants and bars looking for a fun way to spice up their marketing can host Mardi Gras events with live music and southern comfort foods such as:
|
|
Valentine’s Day - February 14
Exchanging romantic letters and gifts on Valentine’s Day began in 18th century England, on the Christian feast of St. Valentine who was beheaded for secretly marrying Roman soldiers. Today, lovers celebrate Valentine’s Day by exchanging gifts, words of affirmation, and quality time – often relying on their preferred local restaurants for a special sit-down dining experience, or for delicious takeout and delivery to enjoy at home or a romantic rendezvous. In a competitive market, restaurant owners can best leverage their offers with Valentine’s Day incentives tied to gift card purchases, new menu items, and future visits within a specific time frame. |
|
National Margarita Day - February 22
Margaritas were largely popularized in the U.S. through a 1953 edition of Esquire men’s magazine and Jimmy Buffet’s famous song “Margaritaville,” released in 1977. Since then, the tequila-based, salt-rimmed cocktail is widely favored and most commonly found in Mexican and Hispanic restaurants. As more states consider laws that permanently allow off-premises alcohol purchases and delivery from restaurants and bars, owners and operators can celebrate National Margarita Day with margarita specials and limited-time take-home cocktail kits. |
|
National Kahlua Day - February 27
Kahlua is a popular coffee liqueur made with rum, sugar, vanilla, and, of course, coffee. Commonly used to make Espresso Martini and White Russian cocktails, Kahlua can be found on almost any restaurant bar menu. This National Kahlua Day, promote your restaurant or bar menu with coffee liqueur cocktails such as:
|
|
Leap Day 2024 - February 29
The “leap year” practice goes back to Egyptian and Roman calendars, to best reflect our planet’s orbit around the sun. On the modern Gregorian calendar, “Leap Day” comes ‘round every four years… with many traditions and cultural superstitions that go with it! Perhaps unsurprisingly, many of these “leap day” beliefs have to do with courtship and romance, such as encouraging women to propose on February 29, and, in some countries, requiring men who refused a lady’s proposal to give her a silk gown – or 12 pairs of gloves to cover her un-ringed hand! Regardless of how you celebrate Leap Day 2024, restaurants should certainly take the opportunity to promote their own menu and/or services on the rare 29th of February! |
|
Support Smooth Restaurant Promotions with Aldelo Express and Masa+
Delivery, online ordering, gift cards, and loyalty programs are powerful tools for restaurants seeking to scale their business operation. They bring in additional revenue, build customer loyalty, and attract new customers in the local community. Restaurants using the Aldelo Express Cloud POS platform run a complete in-house delivery operation, as well as implement native Masa+ Online Ordering, Gift, and Loyalty solutions that provide additional revenue to support the business during slower seasons of the year. Masa+ solutions are also available with Aldelo Express:
|
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
Learn More About Aldelo Express and Masa+ ...
The Benefits of Using Masa+ QR Codes with Aldelo Express
Provide Easily Accessible Customer-Driven Services in Any Environment 3-minute read ---
The utilization of Quick Response (QR) codes has revolutionized various industries by providing a seamless, contactless, and efficient method for performing different tasks. With QR codes from Masa+, the browser-based extension of Aldelo Express Cloud Point-of-Sale, customers can:
|
Increase Restaurant Sales with These 5 Tips
Maximize Your Profits with Aldelo Express and Masa+ 3-minute read ---
Looking to boost your sales? Here are five expert tips that you can incorporate into your business strategy to make a noticeable difference in your operations and bottom line:
|