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Increase May Sales with Fun Marketing Initiatives

Kentucky Derby, Mother’s Day, National Wine Day, and More
3-minute read ---
May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

In addition to Mother’s Day (May 14), spring formals, and end-of-the-year school events, the month of May is also host to:
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National Orange Juice Day - May 4

​Orange Juice is the most popular breakfast drink in the United States. This National Orange Juice Day, promote your breakfast menu with limited-time discounts, complimentary add-ons, or new orange juice menu items such as:
  • Mimosas
  • Breakfast smoothies
  • Orange juice and cranberry muffins, scones, and cakes
  • Fresh-squeezed orange juice from a local vendor
  • Orange marmalade topping
​Restaurants that use Masa+ Online Ordering with Aldelo Express easily adjust digital menus in a cloud back-office environment. Combined with Masa+ Secure Digital Wallets and QR code-based access, restaurants use Masa+ Loyalty, Rewards, Gift Cards, and Coupons to increase online orders on National Orange Juice Day.
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Kentucky Derby - May 6

The Kentucky Derby is the first of three races in the “Triple Crown” horse racing series and is known as one of the most famous horse racing events in the world. Held annually in Louisville, Kentucky, this year millions of in-person and remote spectators will tune in to watch the 2023 Kentucky Derby.

Attract guests with a Kentucky Derby watch party at your restaurant or bar, complete with iconic mint julep cocktails (or mocktails!) to promote additional purchases:
  • Offer buy-one-get-one menu specials on Kentucky Derby race day
  • Have customers enter their winning horse and reward them with a free gift card, maybe a $10 gift card for favorites and a higher amount for long-shot winners
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National Apple Pie Day - May 13

​National Apple Pie Day is as American as… well, apple pie. This National Apple Pie Day, attract new and existing customers with one of America’s favorite desserts:
  • Classic apple pie (including a’ la mode)
  • Apple pie bars
  • Apple hand pies
  • Apple pie crescents
  • Apple pie shake
  • Apple pie latte​
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​National BBQ Day - May 16

There’s nothing like National Barbeque Day to kick-off the spring and summer season. This National BBQ Day, help your customers plan and prepare for Father’s Day, July 4th, picnics, and poolside parties by promoting your best barbeque dishes as convenient takeout solutions for seasonal parties and cookouts.

With Aldelo Express and Masa+ restaurant owners run several native in-house services perfect for summertime dining services:
  • Takeout
  • Delivery
  • Online Ordering
  • QR code-based orders and payments
  • Physical and digital gift cards, loyalty, and rewards
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National Wine Day - May 25

This year on May 25, encourage customers to (responsibly) celebrate National Wine Day with discounted wine beverages, wine-themed events, or by partnering with a local winery or wine bar to provide appetizers, entrees, and desserts that compliment their wine selection. Local partnerships provide opportunity for both businesses to expand their customer base as they supply food and/or drinks to guests in the partner establishment.

You can also offer “wine samplers” that allow customers to gravitate toward a favorite or new favorite wine that results in future orders when they revisit the restaurant.
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National Hamburger Day - May 28

​Get ahead of the summer dining season by promoting your restaurant on National Hamburger Day this May:
  • Let customers build their own burger using included and charged modifiers
  • Promote your in-house takeout and delivery services with Masa+ Online Ordering
  • Support custom hamburger orders in-store and remotely with Masa+ QR Codes
  • Offer discounted sides and drinks to boost customer traffic
  • Create a 2-lb burger challenge offering a free shirt and/or gift card to those who finish it
Increase Sales with Masa+ Online Ordering

Restaurants that use Masa+ Online Ordering with Aldelo Express POS increase sales by an average of 8.3%. As a native Aldelo Express solution, every transaction completed through Masa+ seamlessly integrates with the cloud point of sale and cloud back-office environment.

To learn more about Aldelo Express POS and Masa+, please contact an Aldelo representative today at merchants@Aldelo.com or 925-621-2410


​​
​All Aldelo Express users have 100% access
​to a Centralized Multi-Store Restaurant Technology Platform
including Merchant- and Customer Facing Solutions

Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty
Programs, ​Unlimited Licenses, Software Releases, Software
Upgrades and 24/7 Technical Support 
are always included!


Absolutely zero add-on modules or solutions to buy!


***

Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com
Learn More About Aldelo Express and Masa+ ...
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