3-minute read ---
Beverages are a restaurant’s most profitable menu item. With virtually endless combinations of flavored syrups, sodas, spirits, juices, and toppings, the possibilities for creating enticing beverages are only limited by the imagination. Like any menu item, drink trends come and go, but these often require purchasing new and/or novelty ingredients. However, a recent social media trend provides business owners an engaging and profitable beverage solution that is easily created with ingredients in every restaurant's kitchen.
“Dirty sodas” are soda-based beverages that feature soda poured over ice with cream, flavored syrups, fruit chunks, and other non-alcoholic add-ins. The combination of bubbly soda and cream is reminiscent of ice cream floats, but is enhanced with additional item mix-ins and flavor combinations.
In fact, one of the most popular Utah soda combinations is called the “Dirty Diet Coke.” This is a diet cola infused with coffee creamer and lime. Online viewers giving the drinks a try, swapped out regular creamer for coconut-flavored creamer and added in a variety of syrups like grapefruit and guava. Hence, each customer has their own tastes and who better to serve them than local independent restaurants that are able to adjust menu items much faster than national, regional and local chain brands.
For restaurant owners, adding dirty sodas to drink menus means increasing profits in a way that best suits their business needs. Restaurants can either create a new dirty soda drink category with priced toppings and flavor mix-ins, or simply offer “build-your-own” dirty soda upgrades to existing soft drink beverages.
“Dirty sodas” are soda-based beverages that feature soda poured over ice with cream, flavored syrups, fruit chunks, and other non-alcoholic add-ins. The combination of bubbly soda and cream is reminiscent of ice cream floats, but is enhanced with additional item mix-ins and flavor combinations.
In fact, one of the most popular Utah soda combinations is called the “Dirty Diet Coke.” This is a diet cola infused with coffee creamer and lime. Online viewers giving the drinks a try, swapped out regular creamer for coconut-flavored creamer and added in a variety of syrups like grapefruit and guava. Hence, each customer has their own tastes and who better to serve them than local independent restaurants that are able to adjust menu items much faster than national, regional and local chain brands.
For restaurant owners, adding dirty sodas to drink menus means increasing profits in a way that best suits their business needs. Restaurants can either create a new dirty soda drink category with priced toppings and flavor mix-ins, or simply offer “build-your-own” dirty soda upgrades to existing soft drink beverages.
Dirty sodas have great potential for boosting year round revenues with seasonal flavors and fruit or candy mix-ins
Thanks to their simple ingredients and flavor versatility, unlike many beverage trends, dirty sodas have great potential for boosting year round revenues with seasonal flavors and fruit or candy mix-ins. As in Utah, you never know when you’ll strike gold and create a statewide drink craze that garners national attention.
Creating dirty soda menus are an ultra-affordable addition to bars, resorts, and clubs, as a fun non-alcoholic option or combined with complimentary liqueurs to create a new cocktail category.
Promote via Loyalty Campaigns
When used with Aldelo Express Cloud POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, such as physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.
Aldelo Express and Masa+ also support seamlessly integrated digital restaurant menus that support simple to complex modifiers, customized by business managers in a cloud back-office environment. Owners/operators view sales and campaign reports using a web-based login from any smart device, anytime.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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