Demand for Specialty Beverages ​Continues to Grow

Demand for Specialty Beverages
​Continues to Grow
Mocktails, Milk Tea, Margaritas, and More

3-minute read ---
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The market for specialty beverages has grown tremendously in the last several years. From demand for non-alcoholic mocktails for the health-conscious drinker, milk teas and boba shop mix-ins for teens and young adults, margaritas, dirty sodas, and more, the segment continues to expand through creativity. As a result, more restaurants are beginning to expand their specialty beverage options, especially operations in the quick service space, to compliment finger food appetizers such as chicken wings, garlic fries, dumplings, rice/grain bowls, and salads.

​Here are 5 reasons to consider adopting specialty beverages in your operation:

​1. Generate Traffic with Happy Hours (Alcoholic and Non-Alcoholic)
Happy hours are a profitable strategy to attract both new and returning customers to a restaurant or bar environment. By offering discounted specialty beverages during specific times, operators create a lively and appealing atmosphere that can become the social center during a particular night of the week.

​But happy hours are not limited to bar menus, 21+ environments, alcoholic drinks, or even a specific time of day. Especially when schools are out for summer or vacation days, in addition to expanding a happy hour menu to include non-alcoholic mocktail options, local family-friendly, quick service, and sit-down restaurants can generate traffic with family-friendly specialty drink happy hours:

• Milk teas
• Smoothies
• Lemonades
• Customizable milkshakes
• Any family-friendly beverage!

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