4-minute read ---
July is just around the corner, which means patriotic Fourth of July stars, stripes, and celebration suppliers are in full swing… including around local restaurants! In addition to expanding your customer base by promoting takeout and delivery items for Fourth of July barbeques, picnics, parades, and festivals, restaurants are engaging customers with other exciting celebratory days.
Here are some restaurant marketing ideas to help restaurants stand out from competitors and boost customer traffic in July 2024!
Here are some restaurant marketing ideas to help restaurants stand out from competitors and boost customer traffic in July 2024!
ATHLETIC AND SPORTING EVENTS
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Wimbledon - July 1-14
The most popular tennis tournament in the world, Wimbledon, takes place during the first two weeks of July 2024. Engage tennis enthusiasts in your community with themed specials and promotions, such as Masa+ Promo Cards (smart coupons) to help spark initial orders online and in-store. Paris Summer Olympics 2024 - July 26 - August 11
Thousands of athletes from around the world will gather in Paris, France in front of billions of spectators tuning in. Set your restaurant up for success in July by providing prime Olympic viewing environments and services such as takeout and delivery. Consider offering fan-favorite French foods such as charcuterie boards, croissants, quiche, and sweet or savory crepes! Tour de France - June 29 - July 21
Host watch parties for nearby cycling enthusiasts! Serve customers who would rather dine at home by offering take-home meal kits and delivery services, extending your brand further into the local community. MLB All-Star Game - July 16
The annual MLB All-Star Game will bring together the best players from the American League and National League teams of 2024. Millions will tune in to watch their favorite stars. Help customers embrace the All-Star spirit with classic ballpark menu items such as hot dogs, burgers, nachos, garlic fries, and soft serve ice cream with Cracker Jacks. |
COLD & REFRESHING COMMEMORATIONS
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National Mojito Day - July 11
Made from rum, lime juice, mint leaves, simple syrup, soda water, and ice, mojitos are one of the most popular cocktails in the U.S., especially in the summertime. Offer this high-profit drink to enhance and upsell your savory summer grilling, citrusy sides, and salty snacks. National Daiquiri Day - July 19
Another classic summer cocktail, daiquiris are made of rum, citrus juice, and simple syrup. Try offering different, limited-time daiquiri variations with fruits such as: strawberry, lime, mango, pineapple, and even banana! National Ice Cream Day - July 21
National Ice Cream Day is the perfect way to draw customers to your restaurant for a refreshing scoop (or two… or three…) of cold ice cream. Promote buy-one-get-one, discounted, or complimentary scoops of ice cream in advance to be sure to draw a good crowd! National Tequila Day - July 24
Most famously, tequila is the base of margarita cocktails. But it is also found in:
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JULY FOODIE FESTIVITIES
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National French Fry Day - July 12
Served a la carte or as a side, french fries are a highly customizable snack that can be catered to nearly every flavor profile through delicious toppings or condiments. This National French Fry Day, restaurants are highlighting this high margin menu item with limited-time toppings or seasonings such as:
National Mac and Cheese Day - July 14
National Mac and Cheese Day celebrates the pasta iconic to American cuisine. Popularized with the advent of processed cheese in the 20th century, mac and cheese is a nostalgic hit for adults and a consistent favorite among even picky children. Encourage diners to celebrate mac and cheese day by serving an elevated three-cheese mac and cheese dish, or a quick and easy stovetop batch for a nostalgic kick. National Chicken Wing Day - July 29
U.S. consumers eat over a billion chicken wings each year. A reliable and easy-to-make menu item, chicken wings are a great way to enhance your appetizer menu or food menu in a bar, pub, or restaurant environment. Consider promoting a new variety of sauces, drinks, and complimentary sides this July to encourage purchase of this high-profit item! National Avocado Day - July 31
Avocados have steadily remained a popular “health food” item, driving sales up in the last several years, including in restaurants. Promote your restaurant on National Avocado Day with featured avocado menu items such as:
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Effortlessly Manage Custom Menus with Masa+ from Aldelo Express
Limited-time menus allow restaurants to build, schedule, and automatically release seasonal and limited-time menus for single-time or regular use. Restaurants using Aldelo Express Cloud Point-of-Sale extend their operation to a Masa+ Online Ordering platform that supports customer-facing static or dynamic menu offerings. Owners and operators easily make changes from the Masa+ cloud back-office, complementing traditional dine-in experiences with QR code-based online ordering for enhanced speed and convenience for customers and staff.
Learn more about Aldelo Express and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410
Limited-time menus allow restaurants to build, schedule, and automatically release seasonal and limited-time menus for single-time or regular use. Restaurants using Aldelo Express Cloud Point-of-Sale extend their operation to a Masa+ Online Ordering platform that supports customer-facing static or dynamic menu offerings. Owners and operators easily make changes from the Masa+ cloud back-office, complementing traditional dine-in experiences with QR code-based online ordering for enhanced speed and convenience for customers and staff.
Learn more about Aldelo Express and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Learn More About Aldelo Express and Masa+ ...
Enhancing Dining Experiences for Restaurants:
The Benefits of Masa+ QR Code Online Ordering 3-minute read ---
With the rise of online ordering and delivery services, restaurants are constantly seeking innovative ways to streamline their operations and enhance customer experiences. One such innovation that has been gaining momentum is the utilization of Masa+ QR Code Online Ordering. This highly-adopted technology not only simplifies the ordering process for customers but also offers a myriad of benefits for restaurant owners. Let's delve into the advantages of integrating Masa+ QR Code Online Ordering in your restaurant. |
Retaining Customers During the Busy Summer Season
with Customer-Centric Services, Festive Events, and Integrated Loyalty Rewards Programs 3-minute read ---
As temperatures rise and the sun graces us with its warmth, the restaurant industry prepares for one of its busiest times of the year: the summer season. With tourists flocking in and locals seeking respite from the heat, eateries often find themselves inundated with diners seeking a delightful culinary experience. However, amidst the hustle and bustle, it's crucial for restaurants to not only attract new customers but also retain their loyal clientele. Here are some strategies to ensure your restaurant maintains its charm and keeps customers coming back for more during the busy summer months. |