3-minute read ---
Loyalty programs have become a top priority for restaurant owners in the last year. Half of restaurant owners say loyalty solutions are driving their POS purchases, and 86% of restaurants are leveraging their restaurant data to fine-tune their existing loyalty programs. * As services have gravitated to online platforms and digital solutions, more customers prioritize digital loyalty and rewards programs when selecting where to eat and drink.
Gift-giving and festivity during the winter holiday season prompt customers to patronize favorite restaurants in their area. In pre-pandemic times, 50% of customers ordered delivery and takeout from restaurants to enhance their holiday meals with family and friends. Now, with a heavy emphasis on contactless dining, customers are even more likely to order holiday appetizers, desserts, meal kits, and entrées using takeout, curbside, and delivery methods.
One of the best ways restaurants can excel in the competitive holiday market is with unique promotions from their Loyalty, Rewards, and Coupon programs that reward customer purchases and influence return visits.
Here are strategic ways restaurants can leverage their loyalty and rewards programs this holiday season:
Encourage Holiday Takeout, Pick-Up, and Delivery
As more customers turn to contactless dining experiences this holiday season, restaurants can increase holiday takeout, pick-up, and delivery orders by inserting coupons, loyalty, and rewards inside order packaging. With QR code-based promotions, customers simply scan a QR code with their smart device to apply their newly earned rewards on a new order. Customers can even use physical or QR code-based gift cards while redeeming loyalty rewards earned from eligible holiday purchases.
Promote High Profit Margin Menu Categories and/or Specific Items
Legacy and digital loyalty programs also allow restaurants to promote specific menu items and categories that provide their business with higher profit margins. This additional revenue can help support the restaurant during slower buying periods during the rest of the year.
Gift-giving and festivity during the winter holiday season prompt customers to patronize favorite restaurants in their area. In pre-pandemic times, 50% of customers ordered delivery and takeout from restaurants to enhance their holiday meals with family and friends. Now, with a heavy emphasis on contactless dining, customers are even more likely to order holiday appetizers, desserts, meal kits, and entrées using takeout, curbside, and delivery methods.
One of the best ways restaurants can excel in the competitive holiday market is with unique promotions from their Loyalty, Rewards, and Coupon programs that reward customer purchases and influence return visits.
Here are strategic ways restaurants can leverage their loyalty and rewards programs this holiday season:
Encourage Holiday Takeout, Pick-Up, and Delivery
As more customers turn to contactless dining experiences this holiday season, restaurants can increase holiday takeout, pick-up, and delivery orders by inserting coupons, loyalty, and rewards inside order packaging. With QR code-based promotions, customers simply scan a QR code with their smart device to apply their newly earned rewards on a new order. Customers can even use physical or QR code-based gift cards while redeeming loyalty rewards earned from eligible holiday purchases.
Promote High Profit Margin Menu Categories and/or Specific Items
Legacy and digital loyalty programs also allow restaurants to promote specific menu items and categories that provide their business with higher profit margins. This additional revenue can help support the restaurant during slower buying periods during the rest of the year.
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Examples include:
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Restaurants can promote physical and digital gift solutions by incentivizing Gift purchases with loyalty and rewards credit
Incentivize Physical and Digital Gift Card Programs
Gift card sales increase 100% during the holiday season. Restaurants can promote physical and digital gift solutions by incentivizing Gift purchases with loyalty and rewards credit. Gift cards and rewards can be used to promote a new online ordering or delivery service to encourage more frequent orders. By rewarding customers for purchasing gift cards and utilizing online services, customers are encouraged to visit the restaurant more often and recommend a store’s loyalty and rewards program to family and friends.
All-Inclusive Loyalty and Reward Solutions
All-inclusive loyalty, gift, and reward tools offer restaurants dollar- and point-based program options that seamlessly integrate into a store’s online and in-store point of sale solutions. Aldelo Express offers restaurants, bars, pizza places, and food trucks of all sizes an affordable cloud POS solution suite complete with native online ordering, payments, loyalty, rewards, and gift card programs with multi-store redemption, purchase, and cloud-based management. Cloud back-office management and multi-level reports enable owners and operators to determine the most valuable strategies for their customers and their business from any web-enabled device.
To learn more about the full-featured Aldelo Express Cloud POS solution, contact an Aldelo representative today at [email protected] and
877-639-8767.
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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* Hospitality Technology. "2022 POS Software Trends Report: Integration, Mobility & Analytics." 2021. Hospitalitytech.com
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