Loyalty and Rewards Programs are a Restaurant’s Most Powerful Marketing Tool
5-minute read ---
Loyalty and rewards programs have been around for centuries. In the 1700s, retail shops in the United States would hand out copper tokens with each purchase that customers could trade in with future purchases for a free item. Eventually retailers moved from tokens to stamps and, decades down the line, to personal cards and online credit for airlines, retailers, coffee shops, hotels, and restaurants.
In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate more effectively with customers. Restaurants that take a grass-roots community driven approach with loyalty and rewards programs see immediate and long-term results.
Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market because they can create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Targeted campaigns for specific community-minded purposes, such as sports leagues, school groups, scout organizations, church events, and charity-based fundraisers, are ideal to expand the reach of the restaurant brand, food, and services through and by their local community. Experimenting with different approaches is especially important for independent restaurants continually impacted by national restaurant and fast-food chains that leverage larger budgets and bombard local markets with weekly promotions.
Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors
There are two critical factors that restaurant owners must consider when seeking to launch successful loyalty and rewards campaigns that create sustained revenue uplift for a restaurant. Aldelo Express Cloud POS and the Masa+ “multi-store” Loyalty and Rewards program have them both covered. One is the automated management and communications of loyalty campaigns and the other is effortless redemption of rewards by customers.
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. Aldelo Express and Masa+ are seamlessly integrated, which means that customer loyalty accounts automatically update after every transaction and reward redemption progress is always visible. Effectively managed rewards programs influence customer behavior and repeat business. Masa+ QR codes and secure wallets are convenient and reassure customers that they will not miss qualifying purchases, increasing confidence that every visit counts. Redeeming rewards via a QR code for both in-store and online purchases is easy with no lost or forgotten cards, or emails to check.
Restaurants can customize rewards programs that meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.
Customers access their Masa+ Loyalty and Rewards from any browser-based device
When customers enjoy realized rewards, they feel appreciated and encouraged to order more often. Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors.
Restaurant owners can digitize traditional paper coupons to properly secure and manage valuable coupon redemptions. Because owners treat coupons like cash, operators must track and reconcile coupon tenders daily. All Aldelo Express Cloud POS restaurant owners have FREE access to the platform’s native Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to cater to the needs of their business and directly influence customer behaviors.
Benefits of Masa+ Online Native Loyalty and Rewards Programs:
Improve Customer Experience
Promote Your Store Online
Increase Repeat Business
No Maintenance Needed
Use Existing Hardware
Reliability and Convenience
Seamlessly Integrated with Aldelo Express POS
Customers Redeem and Monitor in Real-Time
Access Anywhere and Anytime
Multi-Store Management Solution
Manage Corporate and Store-Level Gift Card Revenues and Redemptions Based on Your Business Rules
Real-Time Visibility of Earned and Upcoming Rewards
Easily Track and Redeem Points
Run Multiple Rewards Campaigns
Customers Earn and Spend with Ease
Physical Cards or a Web-based Program
Use In-Store or Online
Watch the video below to learn how Masa+ Loyalty and Rewards benefits restaurant owners of all sizes, or visit www.masa.plus
Restaurants that use “ultra-competitive” Aldelo Pay or Aldelo Partner Merchant Services receive a Centralized Multi-Store Restaurant Technology Platform at ZERO COST including Aldelo Express Cloud POS, Masa+ Online Ordering, Unlimited Licenses, Software Releases, Software Upgrades and 24/7 Technical Support
If you would like to learn more about this and other available Aldelo Express Cloud POS solutions, please contact an Aldelo representative today at firstname.lastname@example.org
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