Loyalty and Rewards Programs are a Restaurant’s Most Powerful Marketing Tool
5-minute read ---
Loyalty and rewards programs have been around for centuries. In the 1700s, retail shops in the United States would hand out copper tokens with each purchase that customers could trade in with future purchases for a free item. Eventually retailers moved from tokens to stamps and, decades down the line, to personal cards and online credit for airlines, retailers, coffee shops, hotels, and restaurants.
In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate more effectively with customers. Restaurants that take a grass-roots community driven approach with loyalty and rewards programs see immediate and long-term results.
Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors