Top 3 Reasons Why Resellers Should Attend a Trade Show in 2023
2-minute read ---
In 2023, trade shows across all industries are climbing back to pre-COVID pandemic levels, providing point of sale resellers valuable opportunities for growing their customer base. Though digitally-driven communication and sales has accelerated in the industry, attending in-person trade shows offers Aldelo resellers a unique and effective way to build new and existing customer relationships.
Here are the top three reasons POS resellers should attend a trade show in 2023:
3. Find New Customer Leads
Digital networking will never be as impactful as in-person introductions, conversations, and follow-ups with potential customers. Millions of people attend restaurant and hospitality trade shows each year. A great way to target customers in a specific region or city is by attending a location-specific industry trade show. The restaurant community is tight knit and communicates within an intricate network, so increase your business’s exposure to regional customers by attending an in-person trade show!