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The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.

December 9 - National Pastry Day

Pastries are a category of baked desserts that feature fluffy or flaky dough, fruits, and custards. Popular especially in European cuisine, pastries are a perfect addition to a morning coffee or as an after-meal sweet.

​This National Pastry Day, enhance your holiday campaigns by providing customers special offers for pastries bundled with qualifying food, drink, or gift card purchases, or as a “thank you” to customers who spend over a specified amount in-store or through your restaurant’s Masa+ Online Storefront.

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Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.

Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:

• Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
• QR Code-Based Masa+ Online Ordering and Digital Payments
• Native Inventory and Recipe Module
• “Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
• Advanced Pricing Module for Easy Digital Menu Management
• Third-Party Integration Solutions
• And More

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November is most commonly associated with Thanksgiving. More Americans travel to be with friends and family on Thanksgiving Day than they do for Christmas, New Year’s Eve, or any other popular holiday. As a result, many restaurants promote their business through Thanksgiving-themed dinner specials, food and drink bundles, desserts, and gift card campaigns.

Here are 3 additional ways to market your restaurant this November:

Día de Los Muertos (or Day of the Dead) - November 1-2

From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Dí​a de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday.

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In the cool months of winter and fall, customers looking for a quick and easy meal often turn to local pizza places to order their favorite food and drinks. Whether selecting items for takeout, delivery, or curbside pickup, pizza restaurants are famous for providing flexible menu options, “build-your-own” pizza choices, and several ways to order, including in-store, online, and over-the-phone.

Here are the top 5 ways users benefit from the Aldelo Express native Pizza POS module:

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When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.

Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.

​There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.

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Whether you’re opening up a food service business for the first time or are a seasoned restaurant owner, selecting the right point-of-sale system for your restaurant can be a time-consuming and confusing task. With so many solutions available on the market, it seems like the options are endless, especially when considering how companies charge for services, processing providers, and POS hardware. Some features are only made available through additional monthly fees or increased credit card rates.

Restaurant owners choose Aldelo Express POS for their restaurant, bar, pizza place, or food truck because of the company’s simplistic and transparent offering of its complete restaurant cloud technology platform. With a full-featured suite of natively integrated POS solutions, including customer-facing online ordering and digital payments, Aldelo Express provides merchants an easy-to-use, all-inclusive restaurant technology platform for only the cost of Aldelo Pay or approved Aldelo Partner merchant services, or via a monthly SaaS rate, that simplifies their decision-making process. Aldelo merchants also receive unlimited software licenses, unlimited software updates, 24/7 technical support, and more at zero additional cost to their business.

​Here are the top 5 things to consider when purchasing a new point-of-sale solution:

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Restaurants not utilizing gift card programs are missing out on additional revenue. Gift cards have the ability to generate hundreds if not thousands of dollars of additional sales each year that acts as another revenue stream that helps restaurants sustain the business during slower periods.

Masa+ is a full-featured online ordering and digital payments platform that includes:

• Multi-Store QR Code-Based eGift Cards
• Text-Based eGift Card Sharing
• QR Code-Based Digital Menus
• Secure Personal Digital Wallets
• Loyalty, Rewards, and Coupon Programs
• And more

Here are the top 5 benefits of the Masa+ eGift Card Program:

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Aldelo Express POS provides business owners with multiple scalable point-of-sale solutions capable of supporting a modern restaurant operation. This includes native POS software applications for Online Ordering and Digital Payments, QR Code-Based Digital Menus, Self-Service Kiosks, Order and Pay at the Table services, QR Code-Based Digital Payments, eGift Cards, Loyalty and Rewards Programs, and much more.

In addition, merchants receive unlimited software licenses, unlimited software updates, 24/7 technical support, and more for the life of their POS solution. With cloud back-office management and controls, business owners monitor and manage their in-store, remote, and hybrid POS operations from any web-enabled device. The result is not only saving money by eliminating recurring monthly fees for each POS solution, but utilizing versatile and scalable POS solutions that expand and grow with the business.

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​Running or working at a restaurant means every day is different. Aldelo Express offers restaurant owners reliable and easy-to-use point-of-sale solutions with several native POS solutions that digitally synchronize front-of-house and back-of-house processes. These include Aldelo Express POS for iPads, Android Tablets, and Android-based Mobile Handheld terminals, self-service Kiosks for lobby and tableside ordering, Masa+ Online Ordering and Digital Payments, digital Kitchen Display Systems (KDS), and more.

Here are 5 ways Aldelo Express Kitchen Display Systems benefit restaurant owners:

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Whether a restaurant owner is adjusting menu prices, evaluating recent campaigns, or adjusting employee schedules, reliable back-office reports and management solutions are essential to navigating an ever-changing market.

Mobile back-office management means owners and operators are able to effectively respond to security concerns, operational inefficiencies, and related anomalies occurring in one or multiple restaurant locations – even when they cannot be physically present.

​The ability to remotely access and manage the restaurant means increased time efficiency and productivity; including a more balanced personal and work life.

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​Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
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With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:

• Paperless menus
• Place online orders
• Scan-and-pay at the POS
• Web-based digital payments
• Leave cashless tips
• Receive paperless receipts
• Gain loyalty points
• Trigger curbside pick-up
• Digital restaurant storefronts
• And more!

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The school year is back in swing, which means restaurants are engaging schools, students, and school groups in their local communities. For many customers, their daily schedules are prioritized around their childrens’ school, extracurricular activities, and their local social network. By supporting students’ success while encouraging new and existing customers to return the favor through support of their business, restaurants successfully increase customer traffic this fall and throughout the school year with back-to-school themed campaigns.

Here are three ways to engage your local customer base with back-to-school themed campaigns and events:

Homecoming Catering and Promotions

Homecoming is an exciting time of year for students, families, and their communities. With homecoming float-building, dances, and football games occurring throughout the fall season, restaurants have a unique opportunity to support local schools with homecoming-themed catering and promotions. Examples include:

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Aldelo referral partners offer one of the most valuable restaurant point-of-sale solutions in the industry. In addition to offering basic point-of-sale needs with integrated digital payments and back-office reports, referral partners who offer the cloud-based Aldelo Express POS restaurant technology platform provide their customers with:
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• Automatic cloud-based data syncs across all POS terminals
• QR code-based ordering and digital payments
• Native inventory module
• Digital labor scheduling and employee communications
• Masa+ online orders and digital payments

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Aldelo Express POS is a cloud point-of-sale solution built with modern restaurants in mind. In addition to full-featured digital point-of-sale solutions for staff and customers, Aldelo Express helps restaurants run in-house delivery operations using the Aldelo Express native Delivery Module.

Restaurants that use native delivery modules that are integrated with a point-of-sale solution achieve seamless and efficient operations. Operators also eliminate the need of third-party solutions and resulting fees, immediately increasing their revenue for delivery orders. That is why Aldelo offers restaurant owners who use Aldelo Express POS the option of utilizing a native delivery driver module with caller-ID, surcharges, digital mapping, custom digital menu pricing and more. Merchants also implement text-based notifications to customers when their delivery order is on its way, keeping their off-premise customers fully updated when their order is expected to arrive.

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Because coffee is the most popular drink in America, nearly every restaurant offers hot or cold coffee beverages on their menu. This September 29th, on National Coffee Day, restaurant owners across the country are taking advantage of the opportunity to promote their restaurant’s digital menus with coffee-themed loyalty campaigns. By incentivizing digital online ordering purchases with coffee-based giveaways and discounts, businesses see increased purchases of food and drinks placed both in-store on QR code-based digital menus, and online.

For new and existing restaurant owners, offering a full-featured digital menu means enabling customers to customize their own coffee-based drinks using simple, complex, and priced menu item modifiers. Using a single cloud-based login, owners/operators monitor and manage digital menus and menu item modifiers anytime, anywhere through the Aldelo Express POS cloud back-office. When used alongside self-service Kiosks and QR code-based signage placed throughout the indoor and outdoor restaurant environment, restaurants utilizing Aldelo Express and Masa+ eliminate long lines and reduce wait times through on-demand customer-facing digital ordering and secure payment services.

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One of the best strategies a restaurant can make at the end of a busy summer season is leveraging customer contact information gathered over the previous several months and establishing new loyalty campaigns. Promoting reward incentives that cater to busy schedules keep customers engaged despite a transition into school-year routines. When successful, these restaurants not only retain summer customers, but can present their restaurant as a “grab and go” option or as an ideal “hotspot” for parent meetings, local fundraisers, or a fun time out.

​Here are 3 creative ways to target customers this September with themed campaigns:

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​This October 28, 2022, the PCI Security Standards Council will officially close the Payment Application Data Security Standard (PA-DSS) program. For restaurant owners and credit card merchants, this means finalizing the transition from the PA-DSS program to its successor, the PCI Secure Software Standard. This will enable restaurant owners to continue adhering to PCI Security Standards Council standards in everyday business transactions.

Established by five major credit card companies, the Purchase Card Industry Data Security Standards (PCI DSS) are a set of regulations for all businesses that accept credit cards and continue to be modified as payment processing and data systems evolve. While not legally enforced, adherence to PCI DSS standards is extremely widespread and can result in multiple financial penalties, up to and including denial of credit card processing for merchants who do not comply.

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In today’s digital, customer-driven market, the best investment restaurant owners can make today is selecting a complete restaurant technology platform that allows them to simplify and streamline in-store and off-premises operations. That is why modern restaurant operations are utilizing cloud-based restaurant technology that allows the business to monitor and manage single and multi-store restaurants from a single back-office environment. Restaurant owners utilizing Aldelo Express POS are finding that it not only secures their business and simplifies operations, but saves them hundreds of dollars per month compared to their existing solution by operating on non-proprietary hardware and providing access to the full-featured Aldelo Express app marketplace and zero additional cost.

Here are five additional reasons why restaurant owners prefer Aldelo Express POS:

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Despite increased wages and a massive amount of job openings for all positions, labor shortages, continued supply chain costs, and increased costs continue to affect the restaurant industry at unprecedented rates. When restaurants find themselves short on staff, owners and operators respond by adjusting their hours of operation or dedicating extra hours and taking on a variety of job functions to personally fill roles previously managed by hostesses, servers, kitchen and support staff.

In addition, many businesses are leaning on customer-facing restaurant point-of-sale technology for relief, generationally changing the landscape of restaurant operations and related customer self-service options.

​Aldelo offers a variety of products and solutions for conducting complete and customer-driven transactions…

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Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
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For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.

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Bars, pubs, and clubs were one of the most severely hit markets during the coronavirus pandemic. But there are silver linings emerging from an industry that had to reinvent itself during difficult times. Business owners are maintaining off-premises alcoholic services through curbside pickup, takeout, delivery, and do-it-yourself cocktail kits while expanding and promoting their menus with new drinks, appetizers, desserts, and other food items. This is welcome news as customers return to their pre-pandemic purchases and restaurants, bars, pubs, and clubs are working hard to make up for their recent losses.

When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.