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Engaging Marketing
​Opportunities for April 2023

March Madness Climax, Masters Golf Tournament, National Beer Day, and More
3-minute read ---
Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.

Here are 5 engaging marketing opportunities for April 2023:
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March Madness Climax: Final Four & National Championship - April 1 & 3

This April, the NCAA college basketball tournament will come to a close. The Final Four teams will compete on Saturday, April 1 to determine who will play in the National Championship on April 3. Excite your customers with “March Madness” themed discounts:
  • Final Four Fan Night: offer discounts to customers who dine their favored team’s swag
  • March Madness Menu: highlight popular, limited-time, or high-profit menu items
  • National Championship “Chow Time”: host a watch party with discounted menu items to attract customers to your restaurant on game day
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Masters Golf Tournament - April 6-9

Held annually in the first week of April, this year the Professional Golfer’s Association (PGA) Masters Tournament will begin on Thursday, April 6. With millions of viewers, the Masters Tournament provides an engaging marketing opportunity for restaurant owners to reach new customers.

With Masa+, restaurant owners easily change and update specialty menu items, and can schedule automatic pricing changes ahead of time. This provides an ideal automated solution for happy hour or Masters “watch party” pricing, so you can focus on promoting your menu and events, and eliminate specialty menu printing costs.
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National Beer Day - April 7

National Beer Day recognizes the world’s third most popular beverage, following only water and tea. This National Beer Day, promote your restaurant’s high-profit beverages, or introduce a new beer to your bar menu.

By placing QR code stickers on tables, countertops, business cards, and window decals, restaurants and bars that use Masa+ Online Ordering offer customer-driven orders and payments that make it easy for guests to order another round.
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National Banana Day - April 19

Whether eaten frozen, fried, or fresh, bananas are a popular snack and ingredient in both homemade and high-brow recipes. This National Banana Day, draw customers in with specialty and high-profit menu items such as: 
  • Banana Split Sundaes
  • Banana Pudding
  • Peanut Butter and Banana French Toast
  • Banana Fruit Salad
  • Banana Muffins
  • Fried Sweet Bananas
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National Pretzel Day - April 26

A common snack, topping, sandwich bun, and dessert ingredient, pretzels have been around for centuries. After they were introduced in the U.S. by Pennsylvania Dutch immigrants in the 1800s, soft pretzels could be spotted in many midwest and eastern cities such as Chicago, New York, and Philadelphia. Today, 80% of soft and hard pretzels sold in the U.S. still find their origins in Pennsylvania.

Here are some ways you can use pretzels to engage your customers on National Pretzel Day:
  • Pretzel bun burger
  • Pretzel bowl chowder
  • Chocolate, caramel, and/or marshmallow-dipped pretzels
  • Pretzel brownies
​By using these national days and others, restaurants can effectively promote their business and encourage customers to visit their restaurant, enroll in their loyalty program, and purchase gift cards for future visits.

Masa+ is a native Online Ordering and Digital Payment platform available at ZERO additional cost with Aldelo Express POS, and supports:
  • Digital Menus
  • Unique Online Storefront
  • Physical and Digital Gift Cards
  • Integrated Loyalty Program
  • Integrated Rewards Program
  • Delivery Service
  • Takeout Service
  • Dine-In Service

Learn more by contacting an Aldelo representative today at merchants@Aldelo.com or 877-639-8767


​​
​All Aldelo Express users have 100% access
​to a Centralized Multi-Store Restaurant Technology Platform
including Merchant- and Customer Facing Solutions

Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty
Programs, ​Unlimited Licenses, Software Releases, Software
Upgrades and 24/7 Technical Support 
are always included!


Absolutely zero add-on modules or solutions to buy!


***

Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com
Learn More About Aldelo Express and Masa+ ...
​
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Save Money on Restaurant Labor
Without Sacrificing Customer Service

5 Ways to Make Your Business More Efficient
​3-minute read ---
Labor savings is a critical component of running a successful restaurant, and it can make all the difference between profitability and failure. The restaurant industry is notoriously competitive, and with rising food costs and overheads, operators need to find ways to cut costs wherever possible. Labor is a significant expense for restaurants, and finding ways to reduce labor costs without compromising the quality of food or customer service can be vital to a restaurant’s long-term success.

Here are 5 ways restaurants can save money on restaurant labor costs without sacrificing customer service:
Read More
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Make More Money
​with Restaurant Loyalty Programs

5 Steps to Success for Your Restaurant Loyalty Program
3-minute read ---
As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.​
Read More

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