4-minute read ---
In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.
For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.
Promote Customer Loyalty
The best part about Masa+ secure digital wallets is their ability to promote customer loyalty. While customers are able to use Masa+ for a single transaction with no strings attached, many prefer the perks and convenience of digital loyalty programs. Offering customers an easy method for placing online orders is a great way to turn occasional customers into "regulars" and encourages them to create a Masa+ account and utilize the secure digital wallet. Customers that save egift cards, loyalty/rewards credits, or personal credit cards in their Masa+ account will love the benefits and convenient payment options for Masa+ online orders through just a few selections on their personal smartphone, tablet, or laptop device.
For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.
Promote Customer Loyalty
The best part about Masa+ secure digital wallets is their ability to promote customer loyalty. While customers are able to use Masa+ for a single transaction with no strings attached, many prefer the perks and convenience of digital loyalty programs. Offering customers an easy method for placing online orders is a great way to turn occasional customers into "regulars" and encourages them to create a Masa+ account and utilize the secure digital wallet. Customers that save egift cards, loyalty/rewards credits, or personal credit cards in their Masa+ account will love the benefits and convenient payment options for Masa+ online orders through just a few selections on their personal smartphone, tablet, or laptop device.
Offering customers an easy method for placing online orders is a great way to turn occasional customers into regulars
Streamline QR Code Orders
By placing QR codes on tabletops, bar counters, restaurant lobbies, outdoor signage, and stadium seating environments, restaurants promote immediate access to Masa+ digital menus. From there, guests can view colorful and detailed images of appetizers, entrees, drinks, and desserts before placing an order that directly integrates into back-of-house kitchen display systems (KDS) and kitchen printers. Combined with Masa+ secure digital wallets, customers redeem and store digital tenders for QR code-based digital orders. This includes payments via QR Code Scan & Pay from customer receipts, by which customers scan a unique QR code and pay using their mobile device. As a result, customers experience fewer delays since they can order and pay for their food and drinks directly rather than relying on a restaurant server.
Enhance In-Person Payments
With Aldelo Express’s QR Code Fast Pay feature, staff serving customers from iPad-based POS terminals accept Masa+ digital payments in seconds. Using cameras built into iPad POS devices, staff quickly scan a unique QR code generated by the customer’s secure digital wallet. The single-use QR code acts as a unique identifier that enables customers to pay with their selected payment type, such as personal credit cards, loyalty credits, and egift cards, but has no relation to each underlying payment tender. This offers the highest security benefits for both customers and the business, and makes paying for orders a breeze with contactless QR code-based solutions.
With Aldelo Express and Masa+, restaurants owners achieve a cost-effective cloud POS solution with interoperable iPad- and Android-based POS hardware, a seamless web-based online storefront, mobile online ordering, and secure digital wallets with gift, loyalty, and reward programs, eliminating dependency of disparate third-party solutions that add cost, complexity, and additional training.
Learn more about Masa+ and Aldelo Express by contacting an Aldelo representative today at [email protected] or 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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