5-minute read ---
Ice cream is one of the most popular desserts in the United States, especially during the notoriously hot month of July. For small business owners using Aldelo Express and Masa+, promoting loyalty programs with ice cream and ice cream-based frozen desserts helps draw customers into their store during the hot summer season. With Aldelo Express and Masa+, owners of single and multi-store restaurants launch campaigns that influence customers’ dining choices, generate repeat visits, and motivate guests to purchase additional items.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
By allowing customers to earn their way up to a VIP-level loyalty program, restaurants can reward frequent customers with exclusive menu prices, order discounts, and specialized services. Managers simply label a customer as “VIP” through a cloud back-office environment, where they can also track customer notes and order histories secured in customer profiles. Both standard and VIP loyalty programs can be offered in point or dollar-based values that are earned through: a minimum number of dollars spent, purchasing specific menu items, subsequent visits within a specified time period, or per transaction.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
By allowing customers to earn their way up to a VIP-level loyalty program, restaurants can reward frequent customers with exclusive menu prices, order discounts, and specialized services. Managers simply label a customer as “VIP” through a cloud back-office environment, where they can also track customer notes and order histories secured in customer profiles. Both standard and VIP loyalty programs can be offered in point or dollar-based values that are earned through: a minimum number of dollars spent, purchasing specific menu items, subsequent visits within a specified time period, or per transaction.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each
One major benefit of hosting VIP loyalty programs and services is that these customers act as natural promoters for the store’s loyalty programs, organically generating interest in the business as they influence their local network, sharing information and testimonies about their VIP experiences.
During popular months like July, more singles, couples, and families go out for food, sweet treats, or cold drinks. Because customers always enjoy having something to celebrate, National Ice Cream Month is the perfect time to promote new and existing loyalty programs with ice cream-based frozen desserts.
Here are some ways to incorporate ice cream into your summer loyalty program campaigns:
National Ice Cream Month is the perfect time to promote new and existing loyalty programs with ice cream-based frozen desserts
Cups, Tubs, and Cones
One of the great things about ice cream is that it can be eaten in-store or on-the-go. Depending on their partnerships, restaurants can implement a rotating ice cream menu with different options for receiving their sweet treat, including via individually packaged cups, pint- and gallon-sized tubs, or hand-served ice cream cones. Don’t hesitate to ask your distributors about their ice cream dessert varieties, and remember that partnering with local and family-owned sellers can also benefit your business and your local community. In fact, many vendors supply and stock small freezers with grab and go ice cream options ideally suited for specific restaurant environments and applications.
Dairy-Free Desserts
Sorbets, popsicles, and dairy-free ice cream allow restaurants to reach more customer demographics in their local market. As customer demand for dairy alternatives grows, incorporating dairy-free frozen desserts is a sure way to attract guests with dietary restrictions and preferences.
Offer DIY Options
Some of the best ice cream treats are made by customers from “create-your-own” style menus. With Aldelo Express and Masa+ digital menus, restaurants enable their customers to design their own ice cream sundaes and ice cream desserts using simple and complex priced menu item modifiers. Managers easily make immediate and scheduled changes to modifiers in the Masa+ cloud back-office from any web-enabled device.
With Aldelo Express and Masa+, restaurants enable their customers to design their own ice cream sundaes and desserts using priced menu item modifiers
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. But customer rewards that are tracked and automatically linked to a loyalty rewards account provide guests live updates and prompts, reminding them of their redemption progress or valued rewards, influencing customer behavior, and encouraging repeat business. With back-office reporting and analytics for both Aldelo Express and Masa+, restaurant managers measure results of different loyalty programs and adjust as needed.
Learn more about Aldelo Express and Masa+ loyalty program solutions by contacting an Aldelo representative today at [email protected] or 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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