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National Cheeseburger Day September 18 Hamburgers might have a German origin, but cheeseburgers are an iconic American staple. Built to compliment a cold shake and fries, National Cheeseburger Day commemorates the ooey-gooey sandwich that makes our mouths water. Here are a few creative twists to help promote cheeseburger orders from your digital menu... |
5 Ways to Retain Summer Customers
Using Integrated Loyalty, Rewards, and eGift Card Programs
5-minute read ---
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
Celebrate Local Partnerships
on National Red Wine Day
Cross-Pollination Ad Campaigns Increase Awareness for Both Establishments
2-minute read ---
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Increase Bar Menu Sales this August
with Aldelo Express and Masa+
Bar Tab Pre-Auth Feature Reduces Chargebacks and Limits Fraud
4-minute read ---
Bars, pubs, and clubs were one of the most severely hit markets during the coronavirus pandemic. But there are silver linings emerging from an industry that had to reinvent itself during difficult times. Business owners are maintaining off-premises alcoholic services through curbside pickup, takeout, delivery, and do-it-yourself cocktail kits while expanding and promoting their menus with new drinks, appetizers, desserts, and other food items. This is welcome news as customers return to their pre-pandemic purchases and restaurants, bars, pubs, and clubs are working hard to make up for their recent losses.
When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.
Bars, pubs, and clubs were one of the most severely hit markets during the coronavirus pandemic. But there are silver linings emerging from an industry that had to reinvent itself during difficult times. Business owners are maintaining off-premises alcoholic services through curbside pickup, takeout, delivery, and do-it-yourself cocktail kits while expanding and promoting their menus with new drinks, appetizers, desserts, and other food items. This is welcome news as customers return to their pre-pandemic purchases and restaurants, bars, pubs, and clubs are working hard to make up for their recent losses.
When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.
Effectively Promote Your Restaurant’s Loyalty Program During National Ice Cream Month
Reward VIP-Level Customers with Exclusive Menu Prices, Order Discounts, and More
5-minute read ---
Ice cream is one of the most popular desserts in the United States, especially during the notoriously hot month of July. For small business owners using Aldelo Express and Masa+, promoting loyalty programs with ice cream and ice cream-based frozen desserts helps draw customers into their store during the hot summer season. With Aldelo Express and Masa+, owners of single and multi-store restaurants launch campaigns that influence customers’ dining choices, generate repeat visits, and motivate guests to purchase additional items.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
Ice cream is one of the most popular desserts in the United States, especially during the notoriously hot month of July. For small business owners using Aldelo Express and Masa+, promoting loyalty programs with ice cream and ice cream-based frozen desserts helps draw customers into their store during the hot summer season. With Aldelo Express and Masa+, owners of single and multi-store restaurants launch campaigns that influence customers’ dining choices, generate repeat visits, and motivate guests to purchase additional items.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
Customer Engagements for the Month of July
Independence Day, National Ice Cream Month, the Tour de France, and More
5-minute read ---
July is just around the corner, which means patriotic Fourth of July stars, stripes, and celebration suppliers are in full swing… including local restaurants! In addition to providing food and drinks for Fourth of July barbeques, picnics, parades, and festivals, restaurants are engaging customers with other exciting celebratory days.
July is just around the corner, which means patriotic Fourth of July stars, stripes, and celebration suppliers are in full swing… including local restaurants! In addition to providing food and drinks for Fourth of July barbeques, picnics, parades, and festivals, restaurants are engaging customers with other exciting celebratory days.
3 Ways Masa+ e-Gift Cards Benefit Restaurant Owners
Promote Customer Loyalty with Consistent High-Quality Experiences
3-minute read ---
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Promote Your Restaurant During National Hot Dog Month
Using Aldelo Express and Masa+
3-minute read ---
In the United States, the month of July is known for Independence Day pool parties, block parties, parades, and barbecues with friends and family. Traditional “Americana” food include hamburgers and hot dogs alongside a variety of sides such as watermelon and potato salad. But July is also National Hot Dog Month! Hot dogs provide a great lunch, dinner, or summer snacktime solution, especially because they are easily stored and very portable.
Restaurants can make the most of National Hot Dog Month by promoting native loyalty and rewards programs with a rotating hot dog menu.
Using Masa+ digital loyalty and rewards solutions, restaurants gain a competitive advantage in attracting and retaining customer loyalty in their local market. Users create single or multiple custom loyalty and rewards campaigns that cater to both existing and new customers, and launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
In the United States, the month of July is known for Independence Day pool parties, block parties, parades, and barbecues with friends and family. Traditional “Americana” food include hamburgers and hot dogs alongside a variety of sides such as watermelon and potato salad. But July is also National Hot Dog Month! Hot dogs provide a great lunch, dinner, or summer snacktime solution, especially because they are easily stored and very portable.
Restaurants can make the most of National Hot Dog Month by promoting native loyalty and rewards programs with a rotating hot dog menu.
Using Masa+ digital loyalty and rewards solutions, restaurants gain a competitive advantage in attracting and retaining customer loyalty in their local market. Users create single or multiple custom loyalty and rewards campaigns that cater to both existing and new customers, and launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Restaurant Success Leads with Effective Online Storefronts
Easy Access to Menus and Online Ordering from Customer Smartphones a Must
3-minute read ---
Online ordering is becoming more and more critical to the livelihood of a restaurant. With successful online ordering services, customers have a direct link to the restaurant even when they are not physically in the store. With the Aldelo Express native Masa+ online storefront, restaurants create a unique first impression of their restaurant brand using vibrant images to showcase digital menus, daily specials, and allow customers to preview their store environment. Together, Aldelo Express Cloud POS and Masa+ offer seamless digital ordering and payment experiences, such as paying for orders through QR codes printed on customer receipts or via single-use QR codes scanned from customer smartphones.
On average, restaurant owners increase sales by an average of 8.3% when they use Aldelo Express Cloud-Based POS with Masa+ Online Ordering.
Here are some ways Aldelo Express and Masa+ online storefronts can benefit your business.
Online ordering is becoming more and more critical to the livelihood of a restaurant. With successful online ordering services, customers have a direct link to the restaurant even when they are not physically in the store. With the Aldelo Express native Masa+ online storefront, restaurants create a unique first impression of their restaurant brand using vibrant images to showcase digital menus, daily specials, and allow customers to preview their store environment. Together, Aldelo Express Cloud POS and Masa+ offer seamless digital ordering and payment experiences, such as paying for orders through QR codes printed on customer receipts or via single-use QR codes scanned from customer smartphones.
On average, restaurant owners increase sales by an average of 8.3% when they use Aldelo Express Cloud-Based POS with Masa+ Online Ordering.
Here are some ways Aldelo Express and Masa+ online storefronts can benefit your business.
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