1-minute read ---
As technology continues to innovate and transform the retail sector, savvy business owners are leveraging these advancements to streamline their operations, reduce errors, and boost profits. A critical development leading this technological shift is the use of customer-facing displays for Aldelo Express Point of Sale (POS) terminals. The integration of customer-facing displays not only enhances the customer's experience but can significantly benefit a business’s bottom line.
Promote Trust with Order Visibility & Tip Suggestions
Aldelo Express Customer Displays are primarily designed to streamline the ordering process by providing customers real-time visibility of their purchases. With customer-facing displays, customers can monitor the food and drinks being ordered, menu item prices, and the total amount due. This level of transparency helps minimize order mistakes at the restaurant point of sale. By displaying menu item information, including item modifiers, directly to customers, guests can catch inaccuracies before paying for a meal. This prevents order mistakes, overcharges, and undercharges, thus maintaining the integrity of the transaction and enhancing customer trust. The reduction of errors can lead to decreased return rates and fewer refunds, positively impacting the business's overall profits. Furthermore, customer-facing displays can provide tip suggestions based on a customer’s purchase as guests are completing the transaction. This can help support higher tip averages for hardworking restaurant staff and provide an additional way for happy customers to express their appreciation of the restaurant’s high-quality service. |
Overcome Potential Language Barriers
Aldelo Express helps restaurant owners overcome potential language barriers by providing multi-lingual support to restaurants with a diverse customer base and/or staff. Not only do countertop Aldelo Express POS terminals support multiple languages, with unique language settings for each employee, but Customer Facing Displays can display order information in multiple languages, according to a customer’s needs. By overcoming potential language barriers, restaurants can confidently reach more customers in their community while supporting enhanced order confidence and guest satisfaction to non-native speakers.
Front-and-Center Promotions
Finally, Aldelo Express Customer Displays also offer a unique marketing opportunity for restaurants. By using the customer-facing display as an advertising platform, restaurants can use photos and videos to promote menu items, special offers, and time-sensitive discounts to customers at the point of decision-making.
Unlike other forms of advertising, which might be seen hours or days before an order is placed, customer-facing display advertising happens right at the moment of transaction. The impact of these timely, targeted messages can be powerful, influencing last-minute purchasing decisions and increasing the average transaction value. For example, a customer buying an entree and a drink can be encouraged to add an appetizer or dessert if a relevant advertisement is displayed while they are ordering at the point of sale.
Aldelo Express helps restaurant owners overcome potential language barriers by providing multi-lingual support to restaurants with a diverse customer base and/or staff. Not only do countertop Aldelo Express POS terminals support multiple languages, with unique language settings for each employee, but Customer Facing Displays can display order information in multiple languages, according to a customer’s needs. By overcoming potential language barriers, restaurants can confidently reach more customers in their community while supporting enhanced order confidence and guest satisfaction to non-native speakers.
Front-and-Center Promotions
Finally, Aldelo Express Customer Displays also offer a unique marketing opportunity for restaurants. By using the customer-facing display as an advertising platform, restaurants can use photos and videos to promote menu items, special offers, and time-sensitive discounts to customers at the point of decision-making.
Unlike other forms of advertising, which might be seen hours or days before an order is placed, customer-facing display advertising happens right at the moment of transaction. The impact of these timely, targeted messages can be powerful, influencing last-minute purchasing decisions and increasing the average transaction value. For example, a customer buying an entree and a drink can be encouraged to add an appetizer or dessert if a relevant advertisement is displayed while they are ordering at the point of sale.
Upgrade Your Restaurant POS Today
As technology continues to evolve, businesses that embrace the benefits of customer-facing displays will not only satisfy their customers but also significantly improve their bottom line. Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410 |
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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