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Top 5 Strategies for
Boosting Lagging Restaurant Sales

and How Aldelo Express Can Help
2-minute read ---
​In the highly competitive restaurant industry, success isn't solely based on serving up mouth-watering dishes. It's also about executing effective strategies to maximize your restaurant brand and sales. Whether you're running a cozy neighborhood diner or a high-end bistro, here are 5 strategies to improve your restaurant’s bottom line in any market:
1. Optimize Your Menu
Menu optimization is a powerful yet underutilized tool. Start with careful menu engineering, taking into consideration the cost and popularity of each item. Put your high-profit dishes in the spotlight and make sure they're prominently displayed on your menu. Use appetizing images and descriptions that evoke the senses to make your dishes irresistible. Highlight any unique or locally sourced ingredients to make your offerings stand out.
2. Leverage Technology
Investing in a robust restaurant POS system, online ordering platform, or table reservation software can streamline your operations, increase table turnover, and improve your customer services. Moreover, leveraging technology can give you access to valuable customer data, allowing you to personalize and fine-tune your marketing strategies. Technologies like AI can even help secure your restaurant point of sale, enhance your business management, and streamline everyday processes, further increasing your restaurant’s profitability.
3. Leverage Social Media Marketing
With an astonishing amount of everyday users, social media is a reliable way to promote your restaurant brand. Regularly post visually appealing photos of your dishes, promotions, or behind-the-scenes activities showcases your operation and unique dining experiences. Encourage your customers to share their dining experiences and tag your restaurant. Leverage influencers or user-generated content to extend your reach. Utilize targeted ads to reach potential customers in your area.
4. Promote Special Offers and Events
Hosting themed nights, special events, or promotional offers can attract new customers and encourage regulars to dine more often. Consider wine-tasting events, live music gatherings, trivia nights, or holiday specials. Digital loyalty programs, such as offering a free meal after a certain number of purchases, can also encourage repeat business.
​5. Offer Catering Services or Cooking Classes
Expanding your services beyond the traditional dining experience can be a significant revenue booster. Consider offering catering services for corporate events, parties, or weddings. Providing cooking classes or cooking kits allows customers to recreate their favorite dishes at home, further strengthening their relationship with your restaurant.
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Use appetizing images and descriptions that evoke the senses to make your dishes irresistible
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The right technology can streamline everyday processes, further increasing your restaurant’s profitability
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Encourage your customers to share their dining experiences and tag your restaurant on social media
BONUS: Choose a Restaurant POS that’s Right for Your Business
Choosing a restaurant point of sale solution that suits your business needs is essential to running a profitable business. With Aldelo Express, operators deploy dozens of scalable, cloud-based restaurant POS solutions such as:
  • QR code online ordering
  • Mobile Handheld POS Terminals
  • Physical and Digital Loyalty / Rewards
  • Physical and Digital e-Gift Cards
  • Native Delivery Module
  • Native Inventory Module
  • Digital Wait List and Reservation Modules
  • Self-Service Kiosk Software
  • AI Automation Services
  • and much more!
Every solution is supported by non-proprietary POS hardware, saving merchants thousands of dollars over the life of their restaurant POS system!

Learn how you can obtain access to Aldelo Express restaurant POS solutions by contacting an Aldelo representative today at [email protected] or 925-621-2410​
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Aldelo Express POS supports Masa+ Online Ordering and Payments


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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
Learn More About Aldelo Express and Masa+ ...
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​Stop the Barking and Start the Printing!
Improve Kitchen and Bar Order Accuracy and Operational Efficiency
2-minute read ---
Kitchen printers are essential tools for any restaurant or bar that wants to improve efficiency, reduce wait times, and provide better customer experiences.

​Here are 6 ways a kitchen printer can help improve efficiency and increase profits for your restaurant or bar:
Read More
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How a Customer Loyalty Program Increases Sales
Incentivize Repeat Visits and Future Purchases
2-minute read ---
A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.

​Here are some ways in which restaurants can use loyalty programs to boost their sales...
Read More

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