How to Use Masa+ Promo Cards to Grow Your Business |
NCAA Football Post-Season Playoffs - Begin January 1 The National Collegiate Athletic Association (NCAA) will host football post-season playoff games beginning January 1. Millions will attend or watch leading college football teams compete, hosting watch parties or gathering at local sports bars to root for their favorite team. Restaurants can draw new customers by posting participating college logos/colors and dedicating TVs to specific games for creating cheering sections. Whether hosting parties or not, all Aldelo Express restaurants can promote their Masa+ Online Ordering and in-house Aldelo Express Delivery services with football themed discounts and food and drink specials. |
Tips for Creating a Restaurant Marketing Plan for 2024
How Utilizing a Tier-One POS Solution Helps Operators Succeed
3-minute read ---
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
Realize Guaranteed Holiday-Driven Revenue
with Masa+ Gift Cards
Discover Holiday Gift Card ROI for Restaurants
2-minute read ---
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
How Restaurants Prepare for Customer Trends and Demands During the Holiday Season
2-minute read ---
The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences.
Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:
The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences.
Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:
Top 5 Strategies for Boosting Lagging Restaurant Sales
and How Aldelo Express Can Help
2-minute read ---
In the highly competitive restaurant industry, success isn't solely based on serving up mouth-watering dishes. It's also about executing effective strategies to maximize your restaurant brand and sales. Whether you're running a cozy neighborhood diner or a high-end bistro, here are 5 strategies to improve your restaurant’s bottom line in any market...
In the highly competitive restaurant industry, success isn't solely based on serving up mouth-watering dishes. It's also about executing effective strategies to maximize your restaurant brand and sales. Whether you're running a cozy neighborhood diner or a high-end bistro, here are 5 strategies to improve your restaurant’s bottom line in any market...
How a Customer Loyalty Program Increases Sales
Incentivize Repeat Visits and Future Purchases
2-minute read ---
A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.
Here are some ways in which restaurants can use loyalty programs to boost their sales:
Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.
Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.
A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.
Here are some ways in which restaurants can use loyalty programs to boost their sales:
Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.
Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.
Restaurant’s Rely on Aldelo Express and Masa+
During the Busy Holiday Season
Maintain Business Efficiency with Streamlined Digital Services for Customers and Staff
3-minute read ---
The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season.
Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.
The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season.
Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.
1. Streamlined Order Management with Aldelo Express: Aldelo Express, a cloud-based restaurant POS system, is a tier-one modern solution serving the food service industry through its versatility, ease of use, and constant innovation.
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Gift Cards Bring Joy to Restaurants During the Holiday Season
Embrace the Season of Giving with Gift Cards
2-minute read ---
As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.
Here are some examples of why gift cards are crucial for restaurants during the holiday season:
As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.
Here are some examples of why gift cards are crucial for restaurants during the holiday season:
Boost in Revenue The holiday season is one of the busiest times for restaurants because families and friends frequently gather to celebrate together. Gift cards make perfect presents for those looking to treat their loved ones to a delightful dining experience. Gift cards not only attract existing customers but also introduce new ones to the restaurant, generating a boost in revenue during this festive period. Customer Loyalty Gift cards serve as a reflection of customer loyalty and appreciation. By offering gift cards, restaurants acknowledge their customers' support and build stronger connections with them. When customers give these cards to their friends and family, they indirectly endorse the restaurant's cuisine and service, further reinforcing their loyalty to the restaurant. |
QR Codes Secure Payments in Restaurants
3 Ways QR Codes Have Revolutionized Restaurants
1-minute read --- QR codes have changed the way we perceive dining. More than just a novel tool for menu browsing, they have evolved into a safe, efficient payment solution that benefits both restaurants and customers. They represent an innovative leap in the food and beverage industry, streamlining the dining experience while enhancing payment security. Here are 3 ways QR codes have revolutionized the restaurant industry: Security Traditional credit card payments expose sensitive data that can be potentially misused. By using QR code-based digital payments, such as a “Scan & Pay” feature that supports payments from printed customer receipts, digital transactions are encrypted, providing a safer, fraud-resistant payment method. |
October Restaurant Marketing Opportunities
MLB Postseason Playoffs, National Vodka Day, and More
3-minute read ---
The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.
But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:
The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.
But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:
Masa+ App: Enhancing Restaurant Operations and Maximizing ROI
2-minute read ---
In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze.
Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.
In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze.
Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.
Marketing Opportunities Coming this September
NFL 2023 Season, Pepperoni Pizza Day, National Coffee Day, and More
2-minute read ---
As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:
As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:
National Football League 2023 Season Baseball may be called America’s pastime, but football is far more popular with over 150 million viewers each season. This year, the National Football League 2023 season opens on Thursday, September 7th in Kansas City. Restaurants easily attract hungry customers by hosting happy hours and special discounts on NFL game days. Fortunately, restaurants don’t have to host a football watch party to participate – game day specials are a great way to boost sales by encouraging guests to purchase food to-go, for pick up, and even delivery in advance. |
Why Some Restaurant Customers Prefer QR Code Payments
Promote Customer Engagement and Modernize the Business with Customer-Driven Ordering and Payments
1-minute read --- Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. For restaurant owners, QR codes provide a new avenue for customer engagement and modernize the business with customer-driven ordering and payments. Since anyone with a smartphone can use their camera to scan a QR code, an entire world of immediacy is within easy reach for customers. Here are 3 reasons why some restaurant customers prefer QR code-based payments: |
Using Gift Cards to Increase Sales
Generate Customer Loyalty and Promote Your Restaurant
2-minute read ---
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
The Gift Card Goldmine:
Using Gift Cards to Boost Restaurant Profits and Maximize Sales
2-minute read ---
Gift cards have become an integral part of the restaurant industry, providing a win-win situation for both customers and businesses. For customers, gift cards are a convenient and thoughtful gift option. For restaurants, gift cards generate immediate revenue, increase brand awareness, and encourage repeat business.
Here are some of the reasons why gift cards are so profitable for restaurants, and how restaurants can use gift cards to maximize sales.
Gift cards have become an integral part of the restaurant industry, providing a win-win situation for both customers and businesses. For customers, gift cards are a convenient and thoughtful gift option. For restaurants, gift cards generate immediate revenue, increase brand awareness, and encourage repeat business.
Here are some of the reasons why gift cards are so profitable for restaurants, and how restaurants can use gift cards to maximize sales.
1. Immediate Cash Flow When a customer purchases a gift card, the restaurant receives the money upfront, long before any food or services are provided. This immediate influx of cash can be especially helpful during lean times or for new establishments seeking to establish a financial foothold. Additionally, this prepayment mechanism acts as an interest-free loan for the restaurant, allowing it to use the funds for operational expenses or growth initiatives. 2. Breakage Income Breakage income refers to the revenue generated from restaurant gift cards that are purchased but never redeemed. About 51% of gift card balances go unclaimed. This unused balance becomes a source of profit for restaurants. However, it's essential for restaurants to be aware of local laws and regulations related to gift card expiry and breakage income. |
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