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In the fast-paced world of food and beverage, customer loyalty is the key to standing out. For restaurant, bar, and food truck owners, fostering repeat business can make or break success. That’s where Masa+, the dynamic loyalty and rewards platform from Aldelo Express Cloud POS, comes in. This innovative solution allows owners to run multiple loyalty rewards programs simultaneously, supports tiered structures for customers to climb to VIP status, and offers multi-store functionality so patrons can earn and redeem rewards across multiple locations. Here’s how Masa+ is revolutionizing customer engagement in the hospitality industry.

The Power of Multiple Loyalty Programs
Masa+ shines with its ability to manage multiple loyalty campaigns at once. Whether it’s a points-based system, a dollars-spent reward, or a promotion tied to specific items, business owners can tailor programs to suit their audience. A restaurant might offer points for dine-in visits, cashback for online orders, and a special deal for food truck regulars, all running concurrently. This flexibility ensures every customer, from occasional visitors to loyal fans, feels valued and motivated to return. Bars can reward happy hour enthusiasts with one program while enticing weekend crowds with another, while food trucks can craft location-specific campaigns to keep festival goers coming back.

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Spring and summer are peak seasons for the food industry. With the summer enthusiasm, tourism, and general influx of customers, preparing for summer crowds is essential, but can be time-consuming. Aldelo Express simplifies summer prep challenges with multiple available AI Automation Services that save managers time and enhance efficiency in a restaurant, bar, food truck, or quick service operation.

​Here are four ways Aldelo Express AI features help restaurant owners save managers time and improve overall efficiency:

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In today’s competitive hospitality market, restaurant owners are expected to juggle exceptional customer service, tight labor resources, cost controls, and operational efficiency—all at once. One of the most powerful ways restaurants are staying ahead of the curve is by embracing automation through point-of-sale (POS) systems enhanced with artificial intelligence (AI). Far from being a luxury, AI-powered automation is quickly becoming an accessible tool for restaurants looking to streamline operations and increase profitability.

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In today’s crowded restaurant landscape, standing out is a constant challenge. With endless dining options vying for attention, restaurant owners need innovative strategies to keep their regulars hooked and draw in fresh faces. One clever, underutilized tactic? Secret menus. These off-the-books offerings can turn your establishment into a must-visit spot, sparking excitement, fostering loyalty, and generating buzz.

​Here’s a deep dive into how secret menus can work wonders for your business…

The Power of Exclusivity
Customers love the exclusive feeling of being “in” on a secret. A secret menu delivers that in spades. When customers uncover a dish that’s not plastered on the menu board, they feel like they’ve earned a VIP pass to your restaurant. This insider status creates a special memory and connection with the restaurant that is hard to forget. They’re not just eating; they’re part of something special. That connection keeps them coming back, eager to enjoy their place in the “club.”

• Example: A taco joint might offer a “ghost chili quesadilla” only to those who ask, turning a simple meal into a badge of honor for spice lovers.
• Example: A diner could whisper about an unlisted “blueberry pancake stack” to regulars, making them feel like family.

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Summer is a bustling time for restaurants, with families craving convenient dining options amid back-to-school chaos and end-of-summer outings. Seasonal takeout bundles are a smart way to meet this demand, offering curated meal packages that cater to picnics, family dinners, or quick weeknight meals. By leveraging Aldelo Express POS and Masa+ Online Ordering, restaurants can streamline operations, boost sales, and delight customers with these tailored offerings. Here’s how to make seasonal takeout bundles a hit this summer.

Why Takeout Bundles Work
As summer winds down, customers seek hassle-free dining solutions. Parents are juggling school prep, while others are squeezing in final outdoor adventures. Takeout bundles are pre-packaged meals designed for groups, and offer convenience and value, and encourage larger orders. Industry trends show that takeout sales remain strong, with more diners preferring off-premise options for their flexibility. By creating seasonal bundles, restaurants can continue tapping into this market, driving revenue and showcasing summer flavors.

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Summer is the perfect time for restaurants to refresh their menus with exciting seasonal specials and limited-time offers. Whether it’s tropical drinks, fresh salads, or BBQ-inspired entrees, customers love seeing new items that reflect the spirit of the season. But updating menus can be time-consuming, especially for restaurants that already juggle a packed schedule. That’s where the Aldelo Express AI Menu Builder comes in.
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The Aldelo Express AI Menu Builder helps restaurant owners and operators quickly scan, capture, and import new menu items using just an iPad camera. By leveraging AI technology, the system automatically recognizes item names, descriptions, and prices from a physical or printed menu. It then populates menu entries that can be easily reviewed and adjusted before being published to the POS, online ordering menus, and self-service kiosks.

This powerful tool allows restaurants to roll out seasonal menus faster than ever, with minimal manual data entry and fewer chances for error. Operators can debut summer offerings like grilled favorites, fresh seafood, and fruity cocktails with just a few taps, ensuring their business stays current and competitive.

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Restaurant owners must think creatively to keep their takeout, pickup, and delivery services thriving. One untapped opportunity lies in the growing popularity of at-home watch parties—those cozy, social gatherings where friends and family come together for a big game, a blockbuster movie, or the latest must-watch series. Food is the unspoken star of these events, and by marketing your services as the perfect companion to these occasions, you can boost sales and build a loyal customer base. Here’s how to make it happen with seven actionable strategies.

1. Design Watch Party Bundles
The foundation of this approach is offering takeout and delivery packages tailored to groups. Move beyond individual meals and create bundles that feed 4, 6, or 10 people with a variety of fan-favorite items. Imagine a “Game Day Blowout” with nachos, wings, mini burgers, and a side of onion rings, or a “Movie Night Kit” featuring pizza, garlic knots, and a tray of cookies. Price these bundles competitively to emphasize value, and market them as the ultimate solution for hosts who want to enjoy the show without cooking or cleaning. Promote them prominently on your website, social media, and delivery apps to catch customers’ eyes.

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The MLB All-Stars Game is a golden opportunity for restaurants to boost their visibility, attract customers, and increase revenue. Held annually in mid-July, and this year on July 15, 2025, the MLB All-Stars Game draws massive crowds, both in-person and via broadcasts, creating a perfect storm of hungry fans and casual diners looking for a memorable experience.
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While being mindful of MLB All-Star trademarks, patents, and associated copyrights, here’s how restaurants can step up to the plate and leverage this high-profile event to market their services effectively.

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July 2025 is gearing up to be a blockbuster month for sports, with global events that promise to draw massive crowds, both in-person and glued to screens. For restaurant owners, this lineup of high-profile competitions is a golden opportunity to boost foot traffic, engage customers, and increase sales. From cycling to aquatics to baseball, here’s how your business can tap into the excitement of these major July sports events.

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July’s here, and it’s serving up a buffet of national food holidays that’ll have your restaurant and bar buzzing! In a competitive food landscape, one strategy for promoting your restaurant menu is turning these tasty days into traffic-boosting, flavor-packed wins. From crunchy fries to silky avocado, July has got the goods to elevate your menu and keep guests hungry for more. This blog will explore summer marketing ideas for restaurants, breaking down July 2025 ideas, pairings, and promo tricks to make every bite a blockbuster.

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In July the sun is blazing, the days are long, and customers crave a refreshing cocktail! What better way to bring in the crowds than by celebrating some of the tastiest national drink holidays of the year? From tropical classics to sophisticated sippers, July is packed with opportunities to refresh your restaurant bar menu, entice your guests, and make your venue the spot to be. Let’s dive into each of these refreshing occasions, explore their vibes, and brainstorm how your restaurant or bar can make the most of them.

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Online ordering has become a standard convenience for both restaurants and their customers. It helps businesses streamline operations, reduce order errors, and reach more customers without relying solely on phone calls or in-person visits. While many online ordering platforms require separate integrations, Masa+ is available with Aldelo Express as a seamless and native solution that offers a simple and single solution, as opposed to one that requires multiple stations to maintain online services. This allows restaurants to offer a frictionless online ordering and payment experience while keeping operations simple and efficient.

The Top 5 Features of Masa+

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As temperatures rise, so does the opportunity for restaurants to attract customers with a well-designed, multi-store summer loyalty rewards program. Whether you’re looking to increase foot traffic, boost online orders, or retain regular guests, a seasonal rewards program keeps customers engaged and encourages repeat visits.
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Here are some effective strategies to create a summer loyalty program that drives revenue and strengthens customer relationships.

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Summer is synonymous with grill-outs: laid-back afternoons where the smell of charcoal and the clink of ice in a glass set the scene for good times. Guests partying at home are flipping burgers, searing steaks, or charring veggies, eager to enjoy their own outdoor dining or host friends for a summer BBQ party. But pulling off the perfect BBQ can often feel like a juggling act. That’s where local restaurants come in to relieve busy customers with takeout, pickup, or delivery. These readily available options are a great opportunity for restaurants to step up and enhance customers’ at-home grill-outs with food and drinks that complement their efforts.

​Here’s how restaurants can promote their offerings to turn backyards into the ultimate summer hotspot.

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Dining out with friends and family is a great way to enjoy a meal together, but when it comes time to settle the bill, things can get complicated. Some guests may want to split the check evenly, while others prefer to pay only for what they ordered. Some customers may even want to share the cost of an appetizer, entrée, or dessert among just a few people from a larger group, making calculations even trickier.

That’s where Aldelo Express comes in. With its Share Item and Split Check features, Aldelo Express makes bill-splitting simple, fast, and stress-free for both restaurant staff and customers.

With Aldelo Express, customers can split the bill:

• By Item – Assign specific items to a guest’s individual bill, including after an order is sent to the kitchen
• Evenly – Divide the total bill equally among all guests
• By Shared Item – Allow guests to evenly share the cost of a single menu item among multiple guests

​Let’s take a look at each of these simplified dining solutions…

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Running a food truck is an exciting and fast-paced business, but it also comes with unique challenges. Limited space, high customer demand, and the need for quick service require a point-of-sale (POS) system that’s flexible, efficient, and easy to use. That’s why Aldelo Express and Masa+ offer the best food truck POS solutions to streamline transactions, improve customer experience, and boost profitability.

Why a Reliable POS is Critical for Food Trucks
Unlike traditional restaurants, food trucks operate in compact spaces, often moving to different locations throughout the week. A reliable food truck POS system must be:

• Compact & Mobile – Space is limited, so a food truck POS system should fit neatly in the truck while offering the ability to take orders from anywhere.
• Fast & Efficient – Food truck customers expect quick service. A slow or complicated checkout process can result in lost sales.
• Connected & Flexible – With multiple payment options, including credit cards, digital wallets, and contactless payments, a food truck can cater to all types of customers.
• Cloud-Based & Remote Capable – Operating in various locations means using mobile internet connectivity through cellular data. A cloud-based system with mobile connectivity ensures uninterrupted service.

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As summer approaches, customers are eager to enjoy outdoor dining experiences with friends and family. Whether it’s a beachside gathering, a park picnic, or a backyard barbecue, restaurants can capitalize on the season by offering convenient takeout, curbside pickup, and delivery options. With Aldelo Express and Masa+, restaurants can efficiently manage and promote picnic-ready meals while streamlining operations for maximum profitability.

Catering to Summer Cravings
Customers looking for picnic-friendly meals seek convenience, variety, and quality. Offering packaged meal bundles, shareable platters, and easy-to-carry food options encourages larger orders while simplifying the dining experience. Think sandwich platters, charcuterie boards, refreshing salads, or family-style barbecue meals that travel well and require minimal setup.

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Father’s Day is a prime opportunity for restaurants to increase sales, attract new customers, and build long-term loyalty. Families love celebrating with a special meal, and with the right promotions, your restaurant can become the go-to spot for Father’s Day festivities. Here are some creative marketing tips to make the most of this occasion.

1. Create a Special Father’s Day Menu
Offering a limited-time Father’s Day menu is a great way to generate excitement and encourage guests to indulge in special Father’s Day dishes. Consider featuring:

• Premium entrées: Steaks, ribs, seafood platters, or gourmet burgers
• Fixed-price meals: A multi-course dining experience with appetizer, entrée, and dessert options at a set price
• Dad-approved platters: Large portion meals meant for sharing, such as BBQ sampler plates, meat-lover’s feasts, or family-style dining options
• Beverage pairings: Craft beer flights, whiskey tastings, or specialty cocktails

Highlighting exclusive menu items for Father’s Day can boost sales while giving guests a unique dining experience.

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As the summer season approaches, restaurants anticipate an influx of customers eager to enjoy meals in vibrant outdoor settings and relaxed dining atmospheres. Whether it’s a patio brunch, an evening under the stars, or a bustling waterfront café, efficient table service is key to delivering a memorable guest experience. Here’s how restaurant owners can enhance their summer table service to maximize efficiency, improve customer satisfaction, and increase profits.

1. Streamline Ordering with Mobile POS and QR Code Payments
Summer dining means busier tables and higher customer turnover. To keep up with demand, restaurants should equip servers with mobile handheld POS devices, allowing them to take orders tableside and send them directly to the kitchen. This eliminates unnecessary trips back and forth and ensures that orders are placed quickly and accurately.

Additionally, offering Masa+ Scan & Pay and Masa+ QR Code Fast Pay from Aldelo Express enables guests to settle their bills with ease by scanning a QR code from their receipt or their Masa+ Secure Wallet. These contactless payment options reduce wait times and free up staff to focus on serving more guests efficiently.

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As temperatures rise and customers seek out fresh, seasonal flavors, restaurant owners have a golden opportunity to maximize summer sales. Whether serving vacationers, hosting patio diners, or rolling out limited-time specials, having a flexible and engaging summer menu is key.
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Traditional printed menus can be restrictive, costly to update, and difficult to manage during a busy season. That’s why more restaurants are turning to Masa+ digital menus—a modern solution that makes it easy to update offerings, streamline services, and enhance the customer experience.

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June is packed with high-profile sporting events that can attract crowds to your restaurant, drive food and drink sales, and create a lively atmosphere. Whether you're a sports bar or a casual dining spot, these events present opportunities to engage customers, offer themed specials, and encourage group gatherings. Here’s how your restaurant can capitalize on the biggest sports events in June:

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Summer hits, and the food scene explodes—restaurants buzzing, bars slinging drinks, food trucks parked at every corner. The sun’s out, the crowds are thick, and everyone’s hungry for something fast and tasty. But with the seasonal chaos comes the usual headaches: lines snaking out the door, staff running on fumes, and customers tapping their feet. But self-service kiosks are the unsung heroes ready to flip the script for restaurants, bars, and food trucks in the hot months. Self-service kiosks are a game-changing solution that can streamline operations, boost efficiency, and enhance customer satisfaction during the summer rush.

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As summer heats up, June is packed with fun reasons to gather, celebrate, and, of course, enjoy amazing food. Whether you're looking to bring in new customers or keep regulars coming back for more, these key dates offer creative ways to highlight your restaurant’s menu. Here are some marketing tips to turn each celebration into a delicious dining experience—while also leveraging Masa+ QR Code Ordering to enhance sales in-store and off-premises.

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June is packed with food holidays that offer unique opportunities for restaurants to engage customers, introduce new menu items, and boost sales. Whether it's a day celebrating a beloved comfort food, a refreshing drink, or a trendy ingredient, these occasions provide great marketing opportunities.

Here is a breakdown of how to promote your restaurant menu in June, with restaurant marketing tips to help set your menu apart.