Restaurants Use QR Codes and Social Media to Expand Customer Base and Drive Sales

Restaurants Use QR Codes and Social Media 
to Expand Customer Base and Drive Sales

4-minute read ---

​Contactless dining solutions and digital self-service customer solutions have quickly permeated the restaurant industry over the past two years. While these solutions have kept restaurants afloat during a tumultuous period, it has created a new sense of urgency as restaurants compete in a digitized customer market. Though this restaurant technology means businesses can reach more customers online, it also means restaurant owners face a saturated online market and must work creatively to compete for market awareness and customer loyalty.

Displaying unique QR codes in-store, online, and throughout the community helps promote the restaurant and provides a convenient method for launching digital ordering and payment services. QR codes are a bridge to the digital world offering restaurants a cost-effective means to attract new customers, drive sales, and encourage repeat visits. With 82% of customers carrying a smart device in their pocket, restaurants influence customer allegiance and increase repeat visits by promoting customer-centric QR code-based coupons, loyalty, rewards, and gift cards.

Here are ways restaurants can use QR codes to expand their customer base and increase traffic for their physical and online stores.

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