Restaurants Partner with Local Breweries Attracting Customers with Diversified Menus
4-minute read ---
In the last several years, small breweries have grown in number and popularity, attracting guests with unique flavors of artisan beers. Unlike traditional bars that offer a multitude of alcoholic drinks, mostly from commercial brands, handcrafted breweries feature a limited selection of beers produced from an independent label.
Customers love going to breweries with friends and family because of its relaxed atmosphere and great flavors. Brewery tasting environments will often include sports viewing and live music from local and visiting artists. In fact, many owner-operators are establishing “beer gardens” that invite customers to spend their day in the environment.
A great addition to any tasting room is food from local restaurants. Restaurants are partnering with local breweries to increase their menu’s exposure and grow their customer base by providing appetizers, entrees, and desserts in their tasting rooms. Restaurants are also attracting more customers with diversified menus that include local brews in their restaurant and bar. These types of mutually beneficial partnerships help establish both businesses in their local community and provide increased brand exposure to customers visiting hotspot businesses from out of town.