4-minute read ---
In the last several years, small breweries have grown in number and popularity, attracting guests with unique flavors of artisan beers. Unlike traditional bars that offer a multitude of alcoholic drinks, mostly from commercial brands, handcrafted breweries feature a limited selection of beers produced from an independent label.
Customers love going to breweries with friends and family because of its relaxed atmosphere and great flavors. Brewery tasting environments will often include sports viewing and live music from local and visiting artists. In fact, many owner-operators are establishing “beer gardens” that invite customers to spend their day in the environment.
A great addition to any tasting room is food from local restaurants. Restaurants are partnering with local breweries to increase their menu’s exposure and grow their customer base by providing appetizers, entrees, and desserts in their tasting rooms. Restaurants are also attracting more customers with diversified menus that include local brews in their restaurant and bar. These types of mutually beneficial partnerships help establish both businesses in their local community and provide increased brand exposure to customers visiting hotspot businesses from out of town.
Some of these relationships create a unique menu and/or specially crafted beer that are only available in each of these establishments. Additionally, breweries can partner with multiple restaurants to change up menu options throughout the week.
To kick-off the new partnership, one or both establishments will host a joint event, highlighting new food and drink items with discounts, gift card raffles, or loyalty program incentives. By adding family-friendly activities and/or live music, each business attracts new customers from their shared customer base. Breweries and restaurants can promote a family-friendly environment where adults can enjoy locally crafted beers while kids enjoy activities in close proximity.
Customers love going to breweries with friends and family because of its relaxed atmosphere and great flavors. Brewery tasting environments will often include sports viewing and live music from local and visiting artists. In fact, many owner-operators are establishing “beer gardens” that invite customers to spend their day in the environment.
A great addition to any tasting room is food from local restaurants. Restaurants are partnering with local breweries to increase their menu’s exposure and grow their customer base by providing appetizers, entrees, and desserts in their tasting rooms. Restaurants are also attracting more customers with diversified menus that include local brews in their restaurant and bar. These types of mutually beneficial partnerships help establish both businesses in their local community and provide increased brand exposure to customers visiting hotspot businesses from out of town.
Some of these relationships create a unique menu and/or specially crafted beer that are only available in each of these establishments. Additionally, breweries can partner with multiple restaurants to change up menu options throughout the week.
To kick-off the new partnership, one or both establishments will host a joint event, highlighting new food and drink items with discounts, gift card raffles, or loyalty program incentives. By adding family-friendly activities and/or live music, each business attracts new customers from their shared customer base. Breweries and restaurants can promote a family-friendly environment where adults can enjoy locally crafted beers while kids enjoy activities in close proximity.
These types of mutually beneficial partnerships help establish both businesses in their local community and provide increased brand exposure
A unique benefit to partnering with craft breweries is that artisan businesses often have a loyal customer base. For restaurants and breweries, this means that including craft beers on another local menu will generate customer traffic and additional revenue for each business. This trend is enhanced by the growing number of customers prioritizing local and independent businesses.
Promotional QR codes can be printed on business/menu cards to distribute at local events, inside to-go order packaging, or in-store tables and POS stations. QR code-based window decals and table/counter stickers promote on-demand access to the restaurant’s mobile ordering and payment solutions.
Restaurant owners rely on Aldelo Express for a full-featured POS solution so they can focus on building collaborative relationships with other small businesses in their area. This approach helps owners and operators quickly establish a local presence while promoting options for customers to create great experiences while supporting their community.
Learn more about Aldelo Express Cloud POS and Masa+ Online Ordering by contacting an Aldelo representative at [email protected] and
877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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