Promote Your “March Madness” Menu
3-minute read ---
To close the men’s college basketball season, top teams in the NCAA Division I league participate in a nation-wide tournament known as “March Madness.” Though 68 teams are selected to play, after 3 weeks of competitions only 2 are left for the national championship game and winning title. This year, the final game will be held on April 4 in New Orleans, but once again millions of viewers are expected to watch March Madness on television or via online live streams.
For large corporations, nation-wide viewership means paying millions of dollars for commercials and strategic ad placements. But for local small businesses, customers excited to watch March Madness means another opportunity to engage new and existing guests with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods. Here are a few campaign ideas to get your restaurant involved in this year’s March Madness.