Promote Limited Online Ordering Menus with Masa+ Small and Special Menus Boost Orders, Customer Engagement, and Store Revenues
3-minute read ---
Restaurants reducing their menu size are finding that limited dining options can actually benefit their bottom line. Limited menus are more manageable, reducing costs for expensive inventory items, easing pressure on back-of-house staff, and simplifying front-of-house staff duties and training.
Limited menus allow restaurants to promote top-selling and popular items. Replacing complex menus with fewer items to choose from, limited menus make customer dining decisions simple and straightforward, offering predictable, consistent, and quality food and drinks. This approach satisfies current customers and new customers by offering a menu with proven items that every customer will want to explore. When customers have great dining experiences, they are likely to return to the business to reorder food and drink items they enjoy and share this experience with others. This creates an opportunity for restaurants to reward both existing and new customers through different and unique loyalty campaigns.