3-minute read ---
Restaurants reducing their menu size are finding that limited dining options can actually benefit their bottom line. Limited menus are more manageable, reducing costs for expensive inventory items, easing pressure on back-of-house staff, and simplifying front-of-house staff duties and training.
Limited menus allow restaurants to promote top-selling and popular items. Replacing complex menus with fewer items to choose from, limited menus make customer dining decisions simple and straightforward, offering predictable, consistent, and quality food and drinks. This approach satisfies current customers and new customers by offering a menu with proven items that every customer will want to explore. When customers have great dining experiences, they are likely to return to the business to reorder food and drink items they enjoy and share this experience with others. This creates an opportunity for restaurants to reward both existing and new customers through different and unique loyalty campaigns.
Menus created with Masa+ provide support for static or dynamic limited menu offerings, enabling owners and operators to make changes from the Masa+ cloud back-office. Masa+ image-based online menus complement traditional in-store menus and can even replace these when customers use Masa+ Online Ordering in-store.
Restaurants reducing their menu size are finding that limited dining options can actually benefit their bottom line. Limited menus are more manageable, reducing costs for expensive inventory items, easing pressure on back-of-house staff, and simplifying front-of-house staff duties and training.
Limited menus allow restaurants to promote top-selling and popular items. Replacing complex menus with fewer items to choose from, limited menus make customer dining decisions simple and straightforward, offering predictable, consistent, and quality food and drinks. This approach satisfies current customers and new customers by offering a menu with proven items that every customer will want to explore. When customers have great dining experiences, they are likely to return to the business to reorder food and drink items they enjoy and share this experience with others. This creates an opportunity for restaurants to reward both existing and new customers through different and unique loyalty campaigns.
Menus created with Masa+ provide support for static or dynamic limited menu offerings, enabling owners and operators to make changes from the Masa+ cloud back-office. Masa+ image-based online menus complement traditional in-store menus and can even replace these when customers use Masa+ Online Ordering in-store.
Restaurants can use Masa+ to offer limited online ordering menus and/or special items based on popular events and/or ingredient availability. This provides a vehicle for owners to maximize inventory of specific items to avoid loss and food waste.
Restaurants can promote “secret menu” items or uniquely prepared dishes from time to time that can be ordered off the menu by customers based on availability. This approach makes regular customers feel special and happy, triggering increased exposure through social networks and platforms. “Secret menus” are another way for restaurant owners to differentiate themselves from competitors, updating online ordering menu items as often as they desire to keep offerings fresh with limited-time items and seasonal discounts.
As a free, native solution fully included with Aldelo Express Cloud Point-of-Sale, Masa+ digital menus directly increase a store’s online revenue and overall profits, extending the brand’s reach in the local community while meeting modern customer expectations for in-store and off-premises food services. The Masa+ digital ordering, menu, and payment solution runs the same powerful software as tablet-based Aldelo Express devices, putting full-featured reliable point-of-sale capabilities into the customer’s smartphone while keeping oversight and point-of-sale customizations in the hands of the restaurant. With direct integrations into the point-of-sale and store back-office, owners and operators monitor and manage their business from any web-enabled device.
Learn more by contacting an Aldelo representative today at merchants@Aldelo.com or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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