Incentivizing Customer Feedback via Specialty Discounts and Rewards
3-minute read ---
Successful restaurants continually anticipate and respond to customer expectations. While many restaurants rely on third-party review sites such as Yelp and Google review for customer feedback, receiving this feedback first-hand allows owners and operators to gain a different perspective from customers that have recently visited their establishment. These first-hand reviews then either validate reviews from third-party sites or provide additional contextual information that allows owners to improve overall customer satisfaction and positively impact external online ratings.
By using customer “comment cards” to identify and understand customers’ pleasure and pain points, these restaurants are able to provide customer-centric services that influence guests to return and create more enjoyable dining experiences.