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Successful restaurants continually anticipate and respond to customer expectations. While many restaurants rely on third-party review sites such as Yelp and Google review for customer feedback, receiving this feedback first-hand allows owners and operators to gain a different perspective from customers that have recently visited their establishment. These first-hand reviews then either validate reviews from third-party sites or provide additional contextual information that allows owners to improve overall customer satisfaction and positively impact external online ratings.
By using customer “comment cards” to identify and understand customers’ pleasure and pain points, these restaurants are able to provide customer-centric services that influence guests to return and create more enjoyable dining experiences.
Whether a restaurant collects customer feedback via physical or digital questionnaires, comment cards provide restaurants with a gold mine of insights about their services, menus, marketing campaigns, and dining experiences that enable owners and operators to pivot and adapt to customer preferences.
Restaurants that engage directly with customers earn their trust in a unique way. By inviting guests to leave anonymous feedback, owners and operators encourage guests to be honest in their feedback and provide a constructive way to relay their experience directly to the restaurant, using a method that guarantees their voice will be heard. By initiating this transparent, customer-centric engagement, restaurants convey how highly they value their customers and work to put customer experiences first.
By using customer “comment cards” to identify and understand customers’ pleasure and pain points, these restaurants are able to provide customer-centric services that influence guests to return and create more enjoyable dining experiences.
Whether a restaurant collects customer feedback via physical or digital questionnaires, comment cards provide restaurants with a gold mine of insights about their services, menus, marketing campaigns, and dining experiences that enable owners and operators to pivot and adapt to customer preferences.
Restaurants that engage directly with customers earn their trust in a unique way. By inviting guests to leave anonymous feedback, owners and operators encourage guests to be honest in their feedback and provide a constructive way to relay their experience directly to the restaurant, using a method that guarantees their voice will be heard. By initiating this transparent, customer-centric engagement, restaurants convey how highly they value their customers and work to put customer experiences first.
Many restaurants encourage customer feedback via specialty discounts and rewards offered for a limited time after completing a business survey. Incentives include free loyalty points, menu items, and future discounts/coupons, as well as gift card incentives. Each one of these methods not only encourages open customer feedback, but influences customers to return to the business and place future orders. This helps provide the business with increased revenue, since customers that use discounts, gift cards, and rewards typically spend more during repeat visits.
With Aldelo Express Cloud Point-of-Sale and its native Masa+ Online Ordering and Payments solution, restaurant owners customize and launch all-inclusive in-house Loyalty, Rewards, Coupon, eGift Card programs. The solutions offer a variety of campaigns that support dollar- and point-based program options and seamlessly integrate into a store’s online and in-store point of sale solutions from Aldelo Express.
Aldelo Express users create their own ecosystem with Android- and iOS-based devices that support ordering and payments for sit-down, takeout, curbside, event, and delivery operations.
All software releases and updates become instantly available via real-time cloud synchronization to the POS. This means Aldelo Express Cloud POS merchants continually receive updates to ensure every device is running the latest version software. Cloud back-office management and multi-level reports for both Masa+ and Aldelo Express enable owners and operators to determine the most valuable strategies for their customers and their business from any web-enabled device.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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