Encourage Customer Loyalty with ​Targeted Campaigns

Encourage Customer Loyalty with ​Targeted Campaigns

3-minute read ---

​Loyalty programs are a restaurant’s best marketing tool, offering owners and operators the opportunity to promote their brand, differentiate from competitors, and most importantly the ability to create sustained revenue uplift. Customers that are rewarded for visiting a restaurant are likely to visit more frequently and purchase additional food and drink items to achieve reward thresholds. Depending on the value and frequency of rewards earned, good loyalty programs can even influence a customer’s choice of one restaurant over another.

As more small to medium-sized businesses adopt loyalty programs, owners and operators are challenged to get creative with campaign types and associated rewards. One way restaurants can differentiate their loyalty programs is by providing different campaigns for different customer interests. Examples may be a simple campaign that rewards customers with free items based on a minimum number of items purchased. This is an ideal gateway campaign for motivating entry-level loyalty customers to migrate to other campaigns that enable frequent guests to earn their way up to VIP-level benefits so they can enjoy top-tier loyalty perks.

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