3-minute read ---
Loyalty programs are a restaurant’s best marketing tool, offering owners and operators the opportunity to promote their brand, differentiate from competitors, and most importantly the ability to create sustained revenue uplift. Customers that are rewarded for visiting a restaurant are likely to visit more frequently and purchase additional food and drink items to achieve reward thresholds. Depending on the value and frequency of rewards earned, good loyalty programs can even influence a customer’s choice of one restaurant over another.
As more small to medium-sized businesses adopt loyalty programs, owners and operators are challenged to get creative with campaign types and associated rewards. One way restaurants can differentiate their loyalty programs is by providing different campaigns for different customer interests. Examples may be a simple campaign that rewards customers with free items based on a minimum number of items purchased. This is an ideal gateway campaign for motivating entry-level loyalty customers to migrate to other campaigns that enable frequent guests to earn their way up to VIP-level benefits so they can enjoy top-tier loyalty perks.
Masa+ is a native digital ordering and payments platform available to restaurants using Aldelo Express Cloud Point-of-Sale. Masa+ supports loyalty, rewards, egift, and coupon programs that directly integrate to their point-of-sale. Masa+ also supports physical, digital, or hybrid loyalty programs and allows owners to run multiple programs for a single store. This means businesses are able to attract customers with a variety of programs and services for increasing repeat business and offering enhanced guest engagements.
As more small to medium-sized businesses adopt loyalty programs, owners and operators are challenged to get creative with campaign types and associated rewards. One way restaurants can differentiate their loyalty programs is by providing different campaigns for different customer interests. Examples may be a simple campaign that rewards customers with free items based on a minimum number of items purchased. This is an ideal gateway campaign for motivating entry-level loyalty customers to migrate to other campaigns that enable frequent guests to earn their way up to VIP-level benefits so they can enjoy top-tier loyalty perks.
Masa+ is a native digital ordering and payments platform available to restaurants using Aldelo Express Cloud Point-of-Sale. Masa+ supports loyalty, rewards, egift, and coupon programs that directly integrate to their point-of-sale. Masa+ also supports physical, digital, or hybrid loyalty programs and allows owners to run multiple programs for a single store. This means businesses are able to attract customers with a variety of programs and services for increasing repeat business and offering enhanced guest engagements.
Restaurants can attract customers with a variety of programs and services for increasing repeat business and offering enhanced guest engagements
Combined with the ability for Aldelo Express users to customize multiple pricing tiers for specific menu items or order types (dine in, takeout, curbside pickup, and more) that automatically apply to eligible customers, restaurants can reward VIP loyalty users with exclusive menu prices, order discounts, and specialized services. Managers simply label a customer as “VIP” in their cloud-based profile, appearing alongside secure notes, and order histories. As guests earn their way up the “loyalty ladder,” managers easily update their VIP status in the cloud-based Masa+ back-office. These VIP customers then act as natural promoters for the store’s loyalty programs, influencing their own networks to frequent the business and begin gaining and redeeming loyalty credits and rewards.
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. But customer rewards that are tracked and automatically linked to a loyalty rewards account provide guests live updates and prompts, reminding them of their redemption progress or valued rewards, influencing customer behavior, and encouraging repeat business.
Owners and operators using Masa+ utilize multiple customizations for single- and multi-store loyalty programs. Both standard and VIP loyalty programs can be offered in point or dollar-based values that can be earned by a minimum number of dollars spent, by purchasing specific menu items, through subsequent visits within a specified time period, or per transaction. With back-office reporting and analytics for both Aldelo Express and Masa+, restaurants measure results of different plans and adjust as needed.
All Aldelo Express Cloud Point-of-Sale restaurant owners enjoy access to the Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to cater to the needs of their business and directly influence customer behaviors.
Learn more by contacting an Aldelo representative at www.Aldelo.com
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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