Digital Wallets Provide Customer Convenience and Security
3-minute read ---
With eight out of ten people carrying a personal mobile device in their pockets, consumer demand for contactless experiences is skyrocketing. Customers are utilizing personal devices to self-manage a wide variety of engagements and services that lead directly to payments.
The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market. *
With the growing number of customers preferring to order and pay for food and drinks online, restaurants must offer secure and convenient methods for efficiently managing payment transactions. Today, customers expect flexible and frictionless solutions that streamline online and in store payment transactions with minimal or no interaction with restaurant staff.
*Precedence Research, published August 06, 2021
Secure digital wallets used for storing credit cards, gift cards, loyalty cards, and coupons provides consumers with convenient access to available payment methods and visibility of redeemable rewards. Informing customers that one additional purchase will result in a free drink or meal increases traffic, especially when a reward is about to expire. Restaurants that provide customers with this level of service and visibility achieve a loyal following of brand promoters.
Once customers adopt a digital wallet, carrying physical cards that can be lost, stolen, or accidently forgotten is outdated.
Whether in person or online, QR codes are one of the easiest contactless payment methods restaurants can offer customers today. Simple to implement and optimize, transitioning from paper to digital really comes down to choosing the right POS and payments solution provider. Simply put, QR codes have become the go-to link between our physical and digital worlds.
Restaurants using Aldelo Express Cloud POS have complete access to an E2E restaurant technology platform encompassing Masa+ a suite of full-featured merchant- and customer-facing solutions. Merchants leverage a rich ecosystem for customizing and improving customer ordering, dining, and delivery services… all of which are QR code-enabled.
Aldelo’s native solution helps restaurant owners achieve a cost-effective Cloud POS Solution with a seamless Web-based Restaurant Storefront, Mobile Online Ordering, and Secure Digital Wallet with Gift, Loyalty and Reward programs, eliminating dependency of disparate third-party solutions that add cost, complexity, and additional training.
The Masa+ Secure Digital Wallet is “device agnostic,” allowing customer access from any web browser. Customers never download, store, or update an app… they simply log-in to Masa+ on any phone, tablet, or computer to begin placing orders and making payments with their Masa+ Secure Digital Wallet. All transactions utilize token-based encryption, ensuring that all customer and card data is digitally secure and never shared or stored in a restaurant’s system.
With remote access to the Aldelo Express cloud-based back office, owners and operators evaluate online ordering and payment data alongside in-store revenues, to determine the best strategies for their business.
Restaurants that use “ultra-competitive” Aldelo Pay
or Aldelo Partner Merchant Services receive
a Centralized Multi-Store Restaurant Technology Platform at ZERO COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support