Benefits of Digital Menus Restaurants Lower Costs and Realize Increased Brand Awareness
3-minute read ---
From self-service kiosks to online ordering, customer-facing ordering and payment solutions are now a widespread part of the food service experience. In the last year, 80% of restaurant customers have placed an order using an online ordering service. ¹
Customers seek restaurants that offer ordering and payment options, and 60% of customers look up a restaurant’s menu online when deciding where to eat. ² This means online menus and ordering platforms are no longer an “added” feature limited to a few independent restaurants and major chains. To stay competitive in their market restaurants provide menus on their website and social media, or risk being left behind in the digitizing industry.
But in addition to enhancing a restaurant’s customer services, digital menus can benefit a restaurant’s bottom line.