What’s Next for the Pizza Industry? Looking at 2021 Sales and Planning for the Future
3-minute read ---
Even before the pandemic, pizza restaurants operating with a legacy point-of-sale system struggled to keep up with rising consumer demand for online ordering and speedy off-premises delivery and payment services. Innovative point-of-sale technology was not a priority for many small- to mid-sized pizza restaurants. But after months of lockdowns and in-person dining limitations, “would be nice” restaurant technology became “must-have” tools for sustaining business and achieving profitable revenues.
From 2019 to 2020, sales in the pizza sector faced a mere 0.22% total revenue loss, despite economic and social uncertainty. By November 2020, 70% of restaurant consumers were ordering food off-premises. By late 2021, half of customers still order food and drinks from restaurants via takeout and delivery, and plan to increase use of digital ordering during the frigid winter season. *
Pizza restaurant operations are well suited for providing off-premises “contactless” dining services via remote ordering and payments and pay-at-the-door customer deliveries. While customers look forward to returning to on-premises dining experiences and services as usual, most consumers are accustomed to the convenience of digital and off-premises dining services that are now a staple in the industry.
Pizza restaurants will need to increase online and remote services in the coming year to remain competitive