Restaurants Rely Heavily on Gift Cards for the Holidays Upcoming Holiday Season Vital for Increasing Brand Awareness and Revenue
3-minute read ---
Restaurants that send out “cards” during the annual holiday season know that there is only one card type that provides them with an opportunity to spread joy through food, fun, and a great atmosphere to new potential customers. Gift Cards are vital to restaurants for extending their brand and reach to new customers through the loyalty of their current customers. Gift cards also provide restaurant owners with increased funds that are critical to sustaining the business during slower periods throughout the year.
As customers begin preparing for the holiday season, they turn to favorite local restaurants for easy and reliable gifting solutions they know family and friends will appreciate. Today, restaurants across the U.S. rely heavily on online ordering and payment solutions. Both digital and traditional gift cards offer restaurants a means for attracting new online and in store customers.
All Aldelo Express Cloud POS users have FREE access to the Masa+ “multi-store” digital Gift Card Program available on the Aldelo Marketplace, easily accessible from any Aldelo Express POS station. Aldelo Express Cloud POS and Masa+ digital Gift Card are securely hosted solutions and seamlessly integrated with the Aldelo Express restaurant technology cloud platform. Unlike third-party gift card solutions, restaurants never pay monthly fees, transaction fees, or need to invest in additional hardware to run the Masa+ digital Gift Card solution.
Owners and operators manage one gift card program: selling, redeeming, and reloading gift cards for single or multiple stores. All Masa+ digital Gift Card transactions are immediately posted on the Aldelo Express cloud back-office, providing operators access to online reports available anytime and anywhere to monitor instore and online sales.
A customer pays for their order via a Masa+ digital Gift Card
Masa+ is a QR-code based gift card solution that allows owners and operators to transition traditional physical gift cards to digitally enabled gift cards. This provides a tremendous cost savings by not having to replace existing physical cards and revamp systems for managing card balances and redemptions. When operators exhaust remaining physical card inventories and customer balances, operators transition to Masa+ digital Gift Cards with the option of issuing traditional physical cards (with an applied QR code) based on customer preference.
Going digital with Masa+ means gift cards are issued electronically and delivered securely to customers via text or email from the Aldelo Express Cloud POS in real-time. Customers can directly purchase and share Masa+ digital Gift Cards with family and friends for immediate use in store or online. Masa+ users can scan QR codes on receipts to instantly pay orders, see updated gift card balances, and easily reload cards for ongoing usage.
Masa+ digital Gift Cards are also redeemable at self-service kiosks and any in-house terminal, enabling faster and easier customer payments in any restaurant environment, including food trucks.
For “multi-store” operations, above store management of the Masa+ Gift Card Program allows operators to effectively manage purchases and redemptions across all stores ensuring individual stores are financially credited and reconciled related to gift card sales and acceptance. Operators easily assist customers that lose or forget cards, resolving the issue in minutes instead of hours or days later.
Customers access Masa+ digital Gift Cards from any browser-based device
Watch the video below to learn more about the Masa+ “multi-store” digital Gift Card Program and how it helps restaurants expand its brand and reach more customers, or visit www.masa.plus
Restaurants that use “ultra-competitive” Aldelo Pay or Aldelo Partner Merchant Services receive a Centralized Multi-Store Restaurant Technology Platform at ZERO COST including Aldelo Express Cloud POS, Masa+ Online Ordering, Unlimited Licenses, Software Releases, Software Upgrades and 24/7 Technical Support
If you would like to learn more about this and other available Aldelo Express Cloud POS solutions, please contact an Aldelo representative today at email@example.com
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