Restaurants Offering Customers Creative Home Meal Services New Services Increase Revenue, Reach, and Customer Base
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Restaurants operating in the competitive digital market are discovering creative ways to attract, gain, and retain a loyal customer base. In addition to Loyalty and Rewards program-based solutions, restaurants are offering creative home meal services that extend the restaurant-customer relationship to customer’s own kitchens, dining rooms, and back porches.
During the pandemic, many restaurants implemented “grocery” type services by allowing customers to order food products such as raw meat and produce, spices, sauces, and baked goods via online order, pickup, and delivery. A year later, 65% of operators plan to continue offering grocery items to customers.¹ Grocery-style services allow customers to receive best item quality and pricing for essential items or unique treats based on the restaurant’s volume. Items range anywhere from fine wines and quality steak cuts to homemade pastas and locally-sourced produce.
Beyond maximizing inventory, restaurants promote perishable products and grocery services with do-it-yourself restaurant meal kits. Meal kits and to-go services provide restaurants with a unique channel to promote their brand and convey strong impressions of customer-centric dining services, offering customers an engaging alternative to traditional takeout, pickup, and delivery orders.
Meal kit services unlock a new level of restaurant-customer engagement