5-minute read --
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. The pandemic has seen a huge increase in the use of QR codes across food and beverage, hospitality, and retail. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their “own smartphone” to self-manage a variety of experiences and services (paperless menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive paperless receipts, gain loyalty points, trigger curbside pick-up, and more).
The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market for QR code-based transactions. *
As restaurants move to cloud-based technology platforms, QR codes are becoming a necessity for both staff and customers for increasing productivity, reducing errors, and improving service levels and satisfaction.
*Precedence Research, published August 06, 2021
An Enhanced and Frictionless Customer Journey
Since anyone with a smartphone can use their camera to scan a QR code, an entire world of immediacy is within easy reach for customers. That translates to less friction along the restaurant journey, from storefront discovery to vibrant menus to purchase options.
Easily-Managed Loyalty and Rewards Programs
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. If rewards are not tracked and automatically linked to a loyalty rewards account, there are no updates or prompts to remind customers of their redemption progress or valued rewards. Effectively managed rewards programs influence customer behavior and repeat business.
QR codes and secure wallets are convenient and reassuring to customers that they are not missing qualifying purchases, increasing confidence that every visit counts. Also, paying via a QR code is easy with no lost or forgotten cards, or emails to check.
Restaurants can customize rewards programs that meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.
When customers enjoy realized rewards, they feel appreciated and encouraged to order more often. Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors.
A Modern Traditional Customer Emerges
To re-establish a normal routine and lifestyle, customers have increasingly adapted between physical and digital channels when dining and ordering from restaurants. Employing QR codes in checkout flows is an attainable way to bridge these two worlds and let customers use online payment methods in-store. How restaurants use QR codes depends on hardware, payments capabilities, and business applications.
Restaurants displaying dynamic QR codes at POS terminals, on tables, and other checkout areas allow customers to scan with their smartphone, enabling purchases with alternative ecommerce methods such as credit cards, coupons, gift cards, loyalty, and rewards.
A restaurant putting a QR code on tables and at a variety of dining and checkout areas directs customers to their website or payment solution via a shopping cart or secure wallet, where customers enter their information and choose to pay with their preferred payment method(s). Customers can order and pay in advance or conveniently settle transactions on the spot.
Enabling QR Code Digital Storefronts, Ordering, And Payments … Easy As One, Two, Three!
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Simple to implement and optimize, going from paper printout to digital display really comes down to choosing the right POS and payments solution provider.
Restaurants using Aldelo Express Cloud POS have full access to an E2E restaurant technology platform encompassing full-featured merchant- and customer-facing solutions. Merchants leverage a rich ecosystem for customizing and improving customer ordering, dining, and delivery services. Core functionality like dynamic QR codes enable these foundational elements for new and existing restaurant owners and operators.
Simply put, Aldelo helps restaurant owners achieve a cost-effective Cloud POS Solution with a seamless Web-based Restaurant Storefront, Mobile Online Ordering, Secure Digital Wallet with Gift, Loyalty and Reward programs, and much more without any added costs.