Perspectives on the Bar Industry in 2022 Aldelo Express Solutions Help Bars Navigate a Contactless Market
4-minute read ---
Of all the restaurant industry’s sectors, the coronavirus pandemic most severely impacted bars. In 2019, bars and taverns made $22 billion in overall annual sales. That number dropped 65% by the end of 2020. Because they are designed specifically for close, casual social gatherings, bars were quick to shut down and some of the last businesses to fully re-open. However, lockdown restrictions and pandemic-related mandates not only hurt bars in the short-term, it threatened their future as customers turned to crafting drinks, cocktails, and hosting happy hours from home.
Still, many bar owners are successfully trying to shadow what many restaurants are doing by offering contactless options for purchasing drink and food items that allow them to sustain their business. When permitted by their state legislation, bars offered take-out and delivery drinks, appetizers, dishes, and do-it-yourself cocktail kits. This also includes at-home tutorials and live video classes for crafting cocktails by customers at home to promote their brand and business, creating a following that will benefit them as customers come back into bar environments. Bars also began selling branded t-shirts, stickers, drink containers, and other merchandise to off-set losses from food and drinks.
Even as customers make their way back into bars, many of these innovative products and solutions will remain in the bar industry, helping bar owners and operators establish new standards for how they serve and engage their customers.
Aldelo Express offers bar and tavern owners flexible and scalable point-of-sale solutions that move with the needs of their business