The restaurant industry is a rapidly changing place with new technology evolving to improve guest experiences, lower operating cost and improving record keeping.
Restaurant guest now spend more time on line, care more about what they eat and the overall experience they have when dining out, getting take out, or looking for deliver and the rapid tech boom that has moved restaurants from the simple pen and paper to the digital age has opened up a large number of opportunities for restaurateurs .
So what are the technologies that restaurateurs should be looking at?
Touch Screen Point of Sale, now before you start, Yes the Touch Screen point of sale has been out for decades, but advances in technology means you should not using the same old system. Touch Screen system have gotten smaller, faster, and simpler to use and even if you don’t see it at first if you update your current point of sale system, there is a lot going on under the hood as far as security changes, card encryption, and addon’s galore. Simply updating your software may help improve your system security if nothing else. Companies like Aldelo have not only updated an already feature rich product but improved a great deal of the securities and offered more flexibility in the size and dimensions of terminals you can use.
But a touch screen point of sale can also streamline your production, keep track of inventory, help you make sure you stay profitable, keep track of your time cards and much more !
Mobile Ordering, this is a great way to help improve your guest experience! By allowing your staff to order right at the table they help eliminate mistakes, shorten wait times, spend more time with your guest, turn tables faster, and increase the number of customers you can see in a day. For merchants using Aldelo POS, you can even convert your existing Manu and setup data in just a few minutes.
Now before you simply push this idea aside, Mobile devices are getting very cheap. Most cases adding mobile ordering is a faction of the cost of your point of sale terminal and if you could simply serve one more guest per day and prevent one incorrectly ordered meal, you can pay for this in just a few days.
If you could improve guest experience by eliminating the time it takes to go back and forth to the point of sale station or bottle necks at the point of sale, and allowing your staff to spend more time chatting with your guest, Those guest are much more likely to return. We all know returning guest are gold !
Self Ordering Kiosk, This is a great technology as it allows you to reduce operating cost by reducing redundant staff, but it never calls in sick, is never a no show, is always there when you need extra staff to take orders and allows your guest the ability to eliminate the wait both in line for quick service or counter service restaurants but at the table too as it can be an easy place for guest to order that extra drink, Desert or more right from the table too. (Self Ordering kiosk make great interactive digital menus too) Kiosk also allow for greater social distancing and reduce your staffs need to have prolonged exposure to guest
Self Ordering Kiosk allow you to shorten lines, upsell addon’s your guest may not be aware of normally and help you eliminate staffing and productivity issues.
Multi- Store Gift, This is an item that is overlooked by many merchants but gift is a great way to increase sales and gain returning customers. Multi-store gift just puts this on steroids! Gift Cards gives your guest the ability to share their favorite business with others who you might not otherwise be able to gain access to. Its also cash up front for sales that will happen in the future at a later date allowing merchants a greater liquidity (its like having an investor in your business). Gift cards that can be redeemed across your chain allows you to continue to gain customers over a wider geographic area and spread the word about how great your business is faster! Aldelo’s MASA gift even allows you to see where you sell and receive gift cards and do cross store settlement so each store has easily balanced books !
Kitchen Display system, Its hard to imagine all of the equipment that these can eliminate and reduce. From the old style ticket wheels and tickets hanging on the pass to the paper waist you eliminate and the need to replace the paper in the printer at the height of your busy hours. Digital kitchen display system allow you to organize the kitchen in several different ways depending on your style and needs. They help eliminate had to read paper tickets, lost orders, and can give a different view of what is happening in the kitchen for each job,( line cook, expeditor) as well as display only what is needed at each station. Eliminating a lot of data overload for your staff during those busy rushes .
Probably one of the least appreciated is EMV Integrated Payment , EMV payments has shifted how we all do business over the past few years and as much as none of us like mandates to change. This one has worked for many merchants as It has shifted the liability for chargebacks and help improve security for card holders. It’s also created a great deal of technology you may not be taking advantage of. Such as mobile payments (pay at the table), Tokenized payments (Making payments more secure, and the ability to adjust tickets when mistakes are made) better security, Simpler PCI validation and much more ! This in many cases cost merchants upfront, but is a cost savings over time for merchants as its easier to become PCI validated. Because Aldelo allows for such a wide variety of merchant processors there is a great deal of options for merchants to use integrated EMV devices.
Online Ordering, Online ordering is a growth area for most restauranteurs. Its allows restaurants to have orders place by the merchant from any web enabled devices and many merchant support multiple online companies allowing them to take orders from multiple sites directly to the point of sale and have them print to the kitchen or Kitchen display just like orders made in house. As Covid-19 has forced most restaurants to expand into the digital world this is one area that has been a tech boom. Aldelo as helped its merchants take advantage of this by having and open API that is published at Doc.Aldelo.io so merchants can integrate with anyone they choose or take advantage of existing integrations.