Grow Your Customer Base with These Loyalty, Rewards, Coupon, and eGift Card Strategies
4-minute read ---
As customers returning to restaurants prioritize loyalty programs and digital payments, many restaurants have adopted digital Loyalty, eGift Card, and related programs to complement recently-added online ordering and delivery services. In 2021, 86% of restaurant owners and operators reported using back-office data to leverage their loyalty programs and discount offers, and 50% of restaurants seeking new point-of-sale solutions prioritized native loyalty program capabilities. * Such programs are becoming so popular that one only has to look around their community to notice the growing trend.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants influence customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
Here are some promotional strategies for food service businesses that utilize in-house Loyalty, Rewards, Coupons, and eGifts: