Putting Customers in the POS Driver Seat How Restaurant Owners Benefit from Online Ordering
4-minute read ---
With a 50% increase in online ordering usage by customers over the past 18 months, restaurant owners have clearly recognized the benefits of what is now a required POS technology offering.
After gas stations successfully transitioned from full-service to self-service, supermarkets followed, including offering curbside pick-up and home delivery. Now, the same shift has happened in the restaurant industry with the successful adoption of online ordering and payments, curbside pick-up, and home delivery.
Customers prefer driving order entry and payment functions previously conducted by trained restaurant staff as part of a renewed managed dining experience utilizing online order solutions, including selecting how they want their orders received. With both restaurants and customers embracing this shift, everyone is achieving real value. Restaurant owners obtain immediate insights and feedback based on customer usage that they can use to alter or enhance services, ultimately making an immediate and positive impact to their business.