How Restaurant Owners Benefit from Online Ordering

Putting Customers in the POS Driver Seat
How Restaurant Owners Benefit from Online Ordering

4-minute read ---

With a 50% increase in online ordering usage by customers over the past 18 months, restaurant owners have clearly recognized the benefits of what is now a required POS technology offering.

After gas stations successfully transitioned from full-service to self-service, supermarkets followed, including offering curbside pick-up and home delivery. Now, the same shift has happened in the restaurant industry with the successful adoption of online ordering and payments, curbside pick-up, and home delivery.

Customers prefer driving order entry and payment functions previously conducted by trained restaurant staff as part of a renewed managed dining experience utilizing online order solutions, including selecting how they want their orders received. With both restaurants and customers embracing this shift, everyone is achieving real value. Restaurant owners obtain immediate insights and feedback based on customer usage that they can use to alter or enhance services, ultimately making an immediate and positive impact to their business.

With an enduring labor shortage, restaurants now manage operations with a reduced number of staff while improving customer satisfaction. Customers engage digital storefronts, scour and order menu options and specials through vibrant, mouth-watering images, make payments, and select from a variety of pick-up and delivery services. Because by nature we “eat with our eyes,” average order values have dramatically increased.

In-house QR code-based online ordering results in larger ticket averages

​The ability to leverage online ordering has helped restaurants rebound faster following the rush of storms that have hit the U.S. in the south and eastern seaboard regions. While securing physical property and maintaining personal safety are paramount, restaurant preparedness and readiness for quickly restoring operations is now part of an owner’s checklist for protecting their livelihoods and, as a result, ensuring food options for the local community. For restaurants and customers, this means working in tandem by utilizing technology that seamlessly synchronizes orders with food production, collecting payments, and executing food deliveries.

Online ordering solutions are now available and sustainable to restaurants in areas and settings that previously would have crippled the business for weeks on end or forced it out of business. Cellular connectivity means that restaurants remain operable in the event of a network or power outage to sustain operations or close open tickets. Restaurant owners are resilient, passionate, and deserve every opportunity to thrive and be successful. They are essential to the very fabric of every person and community they serve.

Online ordering and payments enable customers to drive their dine-in, takeout, delivery, and pick-up dining experiences

​Aldelo’s business, established in 1999 by passionate engineers, continues today with an enthusiastic team that has served the restaurant industry for decades. The company offers its solutions and services to restaurant owners with integrity and transparency to help them achieve more and spend less.

The entire Aldelo Express Cloud restaurant technology platform and rich ecosystem of merchant- and customer-facing solutions is available to restaurant owners with no additional costs or uptick fees. Aldelo includes unlimited software licenses, major software releases, software updates, and 24/7 live technical support. The company develops and enhances its products and solutions all year round with continual updates pushed to merchants ensuring that every device is running the latest version software.

Aldelo Express Cloud POS in-store, online, and back-office solutions are seamlessly interoperable and available anytime. This means that online ordering is available for use by customers in store, from the comforts of their home, convenience of their workplace, or at community events. Restaurants can generate unique QR codes that allow customers to access a digital restaurant storefront to view menus, place orders online or at the table, and make payments.

Aldelo can help restaurant owners effortlessly and seamlessly achieve an integrated Restaurant Online Storefront, Online Ordering, Multi-Store Digital Gift, Loyalty, Reward and Coupons program and much more … without any added costs.

Secure digital wallets are available for use with smartphone or laptop online orders. Customers conveniently use stored credit cards, gift cards, loyalty, and rewards for completing payment transactions. Aldelo utilizes tokenization with encryption that protects both Aldelo merchants and customers with each credit card transaction without ever storing or making visible the credit card number to merchants.

Restaurants can select from a variety of POS devices, from iPad terminals to mobile and remote all-in-one devices that can extend full-featured POS functionality beyond the counter to outdoor locales, including a customer’s doorstep.

Restaurants that use “ultra-competitive” Aldelo Pay
or Aldelo Partner Merchant Services receive a
Centralized Multi-Store Restaurant Technology Platform at ZERO COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support

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If you would like to learn more about this and other available Aldelo Express Cloud POS solutions,
​please contact an Aldelo representative today at merchants@aldelo.com.

Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!

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Learn More about Masa+ in the video below, or visit www.masa.plus