Top 3 Ways Online Ordering Benefits Owners and Meets Customer Expectations

Online Ordering Enables Restaurants to Do More with Less
​Top 3 Ways Online Ordering Benefits Owners and Meets Customer Expectations

3-minute read ---

​Over the last two years, restaurants have learned to manage their business more effectively and resourcefully with less staff, less customers in the restaurant, and less revenue. Moving forward, new restaurants and chain locations are designing and configuring restaurant layouts around mobile and online operations. Restaurants are even transitioning to “ghost kitchen” operations that support exclusively off-premises delivery services, revolutionizing the food service landscape with a heightened emphasis on convenience rather than in-person dining experiences.

But not all restaurants can afford such drastic changes. Most owners and operators will continue adapting to digital solutions within their existing restaurant space, gradually managing their labor expenses, overhead costs, and monthly bills while they adapt to new challenges. Doing more with less is critically important to restaurant owners.

Included with Aldelo Express Cloud POS is the Masa+ customer-facing suite of solutions, including seamlessly integrated, cloud-based online ordering storefronts, menus, and mobile payments. Restaurants enhance customer services and maximize order intake, while expanding their brand reach within the community.

Aldelo is committed to providing restaurant owners and operators with unique access to full-featured point of sale solutions for in-house, remote, and hybrid food service operations.

Aldelo Express Cloud POS and Masa+ enable restaurants to run in-store, off-premise, and hybrid operations

​With Masa+ Online Ordering and Payments, Aldelo Express merchants can deploy and manage a fully integrated online store requiring less staff to help manage the restaurant. Coupled with Aldelo Express Cloud POS in-store, Masa+ Online Ordering and Payments enables restaurants to meet rising customer demand for easy ordering and payments and convenient takeout/delivery options by offering dynamic ways to engage their customers.

Top 3 Ways Online Ordering Benefits Restaurants and Meets Customer Expectations

Speed

QR codes that launch menus, ordering, waitlists, and payments can be placed on tables, floors, window decals, and other signage to provide on-demand ordering and payments on restaurant premises. Customers avoid long waits by simply scanning a QR code and begin reviewing vibrant online storefront menus. Restaurants can also place QR codes on item packaging, bags, and napkins to encourage repeat visits for takeout, pickup, and delivery orders.
​
With Masa+ Online Ordering and Payments, customers place orders utilizing the same flexibility and ordering freedom as a server’s point of sale terminal. Masa+ online menus include item images and complex modifiers, and support payments via credit card, Gift Card, Loyalty, Mobile Payments, or Rewards for any order type. Using QR codes allows restaurant owners and operators to promote their brand while maximizing order intake, reducing wait times, streamlining operations, and increasing customer satisfaction.

Convenience

​The Masa+ Online Ordering and Payments solution enables customers to conveniently access online menus and digital secure wallets anytime, anywhere, from any browser-based device. As a browser-based solution, customers never have to buy, download, or update an app, but simply log into their Masa+ account from any phone, tablet, or computer to access menus and order items. Everything customers need is digitized and automatically updated, including their order history, Loyalty points, e-Gift Cards, and Rewards.

Customers access their Masa+ Secure Digital Wallet from any browser-based device, never downloading an app

​Security

All Aldelo Express Cloud POS and Masa+ digital payments are secured via token-based data encryption, meaning restaurants never retain or store customers’ personal credit card information. With Secure Digital Wallets from Masa+, customers confidently access their credit cards, Loyalty, Rewards, and Masa+ Gift Cards via their online account, anytime, anywhere. Masa+ digital payments apply to any order type, including takeout, pickup, dine-in, and delivery.

For restaurants, Aldelo Express multi-level security provides customizable employee access to front-of-house POS terminals and back-office management. Restaurants set employee privileges for accessing inventory, employee hours, payroll, gift cards, coupons, loyalty and rewards programs, and multi-level security on Aldelo Express Cloud POS features. With Aldelo Express, restaurant owners secure their business and can access the Aldelo Express back-office anytime, anywhere, from any web-enabled device.​

Restaurants that use “ultra-competitive” Aldelo Pay 
or Aldelo Partner Merchant Services receive
a Centralized Multi-Store Restaurant Technology Platform at ZERO COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support

To learn more, visit www.aldelo.com or contact an Aldelo representative today
at merchants@aldelo.com or 877-639-8767.

Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!