3-minute read ---
As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.
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Meeting Modern Consumer Needs: A Convenient Digital Gift Solution for Busy Shoppers
Consider a customer like Emily, a busy professional who has little time to shop for holiday gifts. While eating takeout from her favorite restaurant, she notices a QR code printed on the bag that promotes purchase of a Masa+ digital gift card, also called an eGift Card. Knowing her colleague loves dining out, she scans the QR code with her phone, buys the gift card and, within minutes, sends it directly to her colleague’s phone via SMS. The entire process takes her only a few minutes—no need to visit a store or even look up the restaurant’s website online. For the restaurant, this is an effortless sale, but more importantly, Emily’s colleague, the recipient, is introduced to the restaurant and can redeem her gift card at any one of the store’s locations. When the colleague redeems the digital gift card, it’s likely she’ll spend beyond the card’s value, using it to offset a large purchase, bring a friend, or make a reservation for a group, generating even more business for the restaurant. |
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Gaining New Customers: Expanding Reach with Digital Gift Card Sharing
Imagine a loyal customer like Andre, who frequently dines at his favorite local bistro. Andre loves introducing people to the restaurant, and during the holiday season, he decides to purchase several Masa+ digital Gift Cards as stocking stuffers for his friends. After scanning a QR code sticker on his table, he purchases multiple eGift Cards and sends the cards directly to his friends using the fast and convenient SMS option. Andre even sends an eGift Card to his friends who live a few towns over, because of the cards’ multi-store purchase and redemption capabilities.
By sharing these digital gift cards, Andre is helping the restaurant attract new patrons. Each recipient is someone who may not have visited the restaurant before, but now has a reason to try it out. In this way, Andre becomes an ambassador for the restaurant, and through his gift-giving, the restaurant gains new customers who may become repeat visitors at multiple store locations. This organic customer acquisition is a valuable result of offering eGift Cards from Masa+.
Imagine a loyal customer like Andre, who frequently dines at his favorite local bistro. Andre loves introducing people to the restaurant, and during the holiday season, he decides to purchase several Masa+ digital Gift Cards as stocking stuffers for his friends. After scanning a QR code sticker on his table, he purchases multiple eGift Cards and sends the cards directly to his friends using the fast and convenient SMS option. Andre even sends an eGift Card to his friends who live a few towns over, because of the cards’ multi-store purchase and redemption capabilities.
By sharing these digital gift cards, Andre is helping the restaurant attract new patrons. Each recipient is someone who may not have visited the restaurant before, but now has a reason to try it out. In this way, Andre becomes an ambassador for the restaurant, and through his gift-giving, the restaurant gains new customers who may become repeat visitors at multiple store locations. This organic customer acquisition is a valuable result of offering eGift Cards from Masa+.
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Last-Minute Shopping Solution
Now consider Maria, a last-minute shopper who realizes on Christmas Eve that she’s forgotten to buy a gift for her sister. She’s stressed and short on time but remembers that her sister loves a particular restaurant. Within minutes, she scans a QR code printed on a holiday mailer, purchases a Masa+ eGift Card, and sends it to her sister via SMS. The instant delivery solves Maria’s problem, and her sister is thrilled to receive the digital gift card and saves it directly in her Masa+ Secure Digital Wallet. For the restaurant, Maria’s last-minute purchase adds to their holiday sales with minimal effort required on their end. Since Masa+ eGift Cards can be bought and sent instantly, restaurants are able to capture revenue even from shoppers who leave their gift-buying to the last minute. Promoting this convenience can be a key part of the restaurant’s holiday marketing, ensuring that they don’t miss out on the last-minute shopping market. |
Simplifying Operations and Reducing Costs with QR Code Accessibility
Finally, let’s look at how restaurants themselves benefit operationally from using QR codes and Masa+ eGift Cards. During the busy holiday season, restaurants can struggle with managing inventory, staffing, and the logistical demands of high customer traffic. Digital gift cards accessed through QR codes eliminate the need to print, ship, or manage physical gift cards, which reduces both holiday costs and labor. They also put purchasing power into the hands of the customer. For restaurants with limited resources, this operational efficiency can be a game changer.
In addition, the ability to send the gift card via SMS reduces the risk of lost or forgotten cards. Customers can easily store the gift card in their Masa+ Secure Digital Wallet and access it anytime, which increases the likelihood of redemption and customer satisfaction at one or multi-store locations.
Finally, let’s look at how restaurants themselves benefit operationally from using QR codes and Masa+ eGift Cards. During the busy holiday season, restaurants can struggle with managing inventory, staffing, and the logistical demands of high customer traffic. Digital gift cards accessed through QR codes eliminate the need to print, ship, or manage physical gift cards, which reduces both holiday costs and labor. They also put purchasing power into the hands of the customer. For restaurants with limited resources, this operational efficiency can be a game changer.
In addition, the ability to send the gift card via SMS reduces the risk of lost or forgotten cards. Customers can easily store the gift card in their Masa+ Secure Digital Wallet and access it anytime, which increases the likelihood of redemption and customer satisfaction at one or multi-store locations.
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Capture Holiday Sales with Masa+ eGift Cards
QR code eGift Cards from Masa+ are a versatile and powerful tool for restaurants during the holiday season. They provide customers with a quick, convenient gifting option while allowing restaurants to generate revenue, attract new customers, and simplify operations. With features like SMS sharing and multi-store redemption, Masa+ eGift Cards can easily be integrated into a restaurant’s holiday marketing strategy, ensuring that the restaurant is well-positioned to capture both planned and last-minute holiday sales. Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410 |
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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