3-minute read ---
From big cities to small towns, in many communities farmers markets are a central gathering place for families and friends from multiple demographics. Whether customers are making weekly grocery purchases, sitting down to enjoy fresh-cooked entrees, walking with sweet and salty snacks, or simply browsing local vendors, farmers markets are one of the hottest spots for hungry customers and small business owners. As a result, restaurants are registering their business with nearby farmers markets and similar venues to promote their top menu items in high-traffic settings.
Restaurant vendors that participate in local markets allow visitors to sample fresh food and drinks, fostering in-person relationships and providing increased exposure of their most popular and high-profit menu items.
But in addition to this traditional method of participation, restaurants are also partnering with farmers and suppliers to promote the use of their fresh produce through delicious foods and drinks made on-site from these ingredients. This provides a great way for vendors to promote their business to the broader community. It also increases the overall customer base for both restaurants and produce vendors, utilizing cross-pollination advertising to engage new and loyal customers from each business.
Restaurant vendors that participate in local markets allow visitors to sample fresh food and drinks, fostering in-person relationships and providing increased exposure of their most popular and high-profit menu items.
But in addition to this traditional method of participation, restaurants are also partnering with farmers and suppliers to promote the use of their fresh produce through delicious foods and drinks made on-site from these ingredients. This provides a great way for vendors to promote their business to the broader community. It also increases the overall customer base for both restaurants and produce vendors, utilizing cross-pollination advertising to engage new and loyal customers from each business.
Restaurants partnering with farmers and suppliers promote the use of their produce through delicious foods and drinks made on-site from these ingredients
While preparing food and drinks on-site is ideal, restaurants are also providing supplier partners with prepared samples and servers that engage visitors to explain ingredients and how to prepare dishes. Visitors also learn about the restaurant and its location. In addition, QR codes presented on placards allow visitors to quickly capture and launch a restaurant’s online menu, location, and tout curbside pickup, takeout, and delivery services, leading to future visits.
In addition to mutual promotions at farmers markets, restaurants engage customers through collaborations with local community gardens, using their “home-grown” produce to prepare meals for fundraisers and charity events. When advertised at both establishments and held on-site at either the garden or restaurant premises, restaurants and their suppliers engage both “customer” bases while serving their community.
Restaurants combining in-person campaigns with QR code-enabled online ordering, gift, and native loyalty programs encourage first-time customers to order from the restaurant in the future and capture and share restaurant details with family and friends.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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