3-minute read ---
Known as “the most important meal of the day,” breakfast dishes are a staple menu category in the restaurant industry, garnering billions of sales dollars each year and steadily growing over the last decade.
In 2019, 55%* of diners said they would order breakfast menu items any time of the day if they were made available on restaurant menus. For restaurants that can add breakfast items or offer breakfast all day, growing demand for breakfast menu items means an opportunity to reach a whole new customer demographic in their community and differentiate from competitors.
This year, restaurants are taking advantage of National Breakfast Day (March 13) to gauge interest within their customer base for all-day breakfast options. Businesses are adding a variety of dishes such as omelets, pancakes, bacon & eggs, and hot cereals to commemorate National Breakfast Day with specialty breakfast items available all day long. In return, they ask for customer feedback to help determine whether all-day breakfast items should permanently remain on their menus.
As customers move toward health-conscious food and drink choices, restaurants are adding simple breakfast options that cater to these requests. Such items include breakfast power bowls, smoothies, and oatmeal that restaurants easily customize with seasonal produce. These options can be made available throughout the day for health-conscious customers, or those looking for a breakfast-style snack.
Restaurants using native curbside pickup, takeout, and delivery services easily integrate breakfast food and drinks into their menus for customers to pick up on their way to work or school. Paired with a fresh cup of OJ, coffee, and loyalty credit, customers receive an early-morning boost to their day and their digital wallet.
Many restaurants that don’t currently offer breakfast find that they already have the ingredients available in their inventory to prepare breakfast items or menus.
In 2019, 55%* of diners said they would order breakfast menu items any time of the day if they were made available on restaurant menus. For restaurants that can add breakfast items or offer breakfast all day, growing demand for breakfast menu items means an opportunity to reach a whole new customer demographic in their community and differentiate from competitors.
This year, restaurants are taking advantage of National Breakfast Day (March 13) to gauge interest within their customer base for all-day breakfast options. Businesses are adding a variety of dishes such as omelets, pancakes, bacon & eggs, and hot cereals to commemorate National Breakfast Day with specialty breakfast items available all day long. In return, they ask for customer feedback to help determine whether all-day breakfast items should permanently remain on their menus.
As customers move toward health-conscious food and drink choices, restaurants are adding simple breakfast options that cater to these requests. Such items include breakfast power bowls, smoothies, and oatmeal that restaurants easily customize with seasonal produce. These options can be made available throughout the day for health-conscious customers, or those looking for a breakfast-style snack.
Restaurants using native curbside pickup, takeout, and delivery services easily integrate breakfast food and drinks into their menus for customers to pick up on their way to work or school. Paired with a fresh cup of OJ, coffee, and loyalty credit, customers receive an early-morning boost to their day and their digital wallet.
Many restaurants that don’t currently offer breakfast find that they already have the ingredients available in their inventory to prepare breakfast items or menus.
Paired with a fresh cup of OJ, coffee, and loyalty credit, customers receive an early-morning boost to their day and their digital wallet
Aldelo Express users that utilize Masa+ online ordering create a stop, grab, and go curbside area for customers to order, pay for, and pick up breakfast items using personal devices on their way to work.
Restaurants with loyalty programs can reward customers for frequenting the business daily by providing loyalty benefits that help customers build toward a reward. Example campaigns include offering free items on Fridays to guests who visit the business throughout the week, double loyalty points on low-traffic weekdays, complimentary menu items for guests to redeem within a fixed period of time, or an invitation to come in over the weekend and enjoy a free item with qualifying purchases.
Restaurant owners that use Aldelo Express Cloud Point-of-Sale support seamless online ordering and digital payments through Masa+ native digital ordering and payments solutions, such as multi-store gift cards, loyalty, rewards, coupons, and secure wallets. Combined with QR code-based table stickers, window decals, and business/menu cards, owners and operators promote and manage single and multi-store operations from a single cloud back-office environment.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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* https://restaurant.org/Downloads/PDFs/Research/SOI/restaurant_industry_fact_sheet_2019.pdf