4-minute read ---
Except for Thanksgiving Day, Americans eat more on Super Bowl Sunday than any other day of the year, spending an average of $74 per person on food and drinks.* For restaurants, this provides an ideal opportunity to attract new customers looking for quality appetizers, entrees, drinks, and desserts to pick up and serve at their own parties, or to enjoy in an energetic restaurant setting while they watch the big game with family and friends.
Traditionally, Super Bowl “Game Day” food includes pizza, chicken wings, chips, dip, and creative, casual appetizers. But with delivery and off-premises dining services now available at almost every restaurant, customer choices are endless, opening the door for restaurants of all types to engage in the American tradition.
Whether your restaurant offers Super Bowl promotions every year, or it’s your first time getting involved, here are a few Game Day marketing opportunities to attract and retain local customers.
Traditionally, Super Bowl “Game Day” food includes pizza, chicken wings, chips, dip, and creative, casual appetizers. But with delivery and off-premises dining services now available at almost every restaurant, customer choices are endless, opening the door for restaurants of all types to engage in the American tradition.
Whether your restaurant offers Super Bowl promotions every year, or it’s your first time getting involved, here are a few Game Day marketing opportunities to attract and retain local customers.
Super Bowl Sunday provides an ideal opportunity to attract new customers looking for quality appetizers, entrees, drinks, and desserts
Reward Customers
Restaurants can increase order intake and promote restaurant traffic by rewarding customers that order ahead, place orders with a minimum dollar amount, or make reservations for a specific party size. Loyalty points, rewards credit, discounted items, and gift cards are a great way to increase return visits. Establishments can effectively manage Super Bowl operations by designating time slots for indoor/outdoor dining, helping staff to efficiently manage order flow and services. By offering ordering and service options in the days leading up to the Super Bowl, restaurants can properly plan their Game Day operations while providing customers ease and convenience as they prepare for at-home Super Bowl parties and events.
Combined with cloud-based inventory management, digital menus, and sales reports, owners and operators manage and monitor their restaurant in real-time from any web-enabled device, making adjustments to digital menus and item inventories as necessary so that they are never out of advertised food and drinks.
Game Day Packages
Game Day food packages provide an easy solution for families, gatherings, and large parties. Restaurants can bundle food items based on a particular theme, food category, or top-selling items to “put their best food forward” while attracting new customers with a convenient ordering choice.
Masa+ from Aldelo Express offers restaurants a customizable digital ordering and payment solution that provides effortless and flexible management of Game Day operations. With cloud back-office management, owners and operators can schedule special Game Day menu items and prices across all in-store and online digital menus. Masa+ provides restaurants with integrated loyalty, rewards, coupon, and gift card programs that streamline online ordering services and increase customer traffic year round.
Game Day food packages provide an easy solution for families, gatherings, and large parties. Restaurants can bundle food items based on a particular theme, food category, or top-selling items to “put their best food forward” while attracting new customers with a convenient ordering choice.
Masa+ from Aldelo Express offers restaurants a customizable digital ordering and payment solution that provides effortless and flexible management of Game Day operations. With cloud back-office management, owners and operators can schedule special Game Day menu items and prices across all in-store and online digital menus. Masa+ provides restaurants with integrated loyalty, rewards, coupon, and gift card programs that streamline online ordering services and increase customer traffic year round.
Weekend Specials Lure Guests
Even if a restaurant will not be hosting a Super Bowl party, owners and operators can still attract eager guests with football-related weekend specials. Engage customers and promote new or high-profit menu items with limited-time Super Bowl discounts, complimentary tastings, and meal deals for customers who wear team gear, order takeout, or meet specific purchase requirements.
Restaurants can also tailor their Game Day weekend offerings to guests looking for a quiet place to get away from the “football fever,” incentivizing purchases with discounts, loyalty, and rewards.
Even if a restaurant will not be hosting a Super Bowl party, owners and operators can still attract eager guests with football-related weekend specials. Engage customers and promote new or high-profit menu items with limited-time Super Bowl discounts, complimentary tastings, and meal deals for customers who wear team gear, order takeout, or meet specific purchase requirements.
Restaurants can also tailor their Game Day weekend offerings to guests looking for a quiet place to get away from the “football fever,” incentivizing purchases with discounts, loyalty, and rewards.
Digital Services Streamline Operations
The high-traffic Super Bowl market is an ideal time for attracting new and existing customers to restaurant digital services that include ordering and payments via credit card, loyalty, rewards, coupon, and gift card promotions. Once customers experience the ease of placing and picking up orders without calling or waiting in line at the restaurant, they will continue using online ordering.
QR code-enabled Masa+ digital menus allow restaurants to promote their digital ordering solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant’s sales by 8.3%.
Aldelo Express and Masa+ users can request FREE QR code-based stickers at the links below.
The high-traffic Super Bowl market is an ideal time for attracting new and existing customers to restaurant digital services that include ordering and payments via credit card, loyalty, rewards, coupon, and gift card promotions. Once customers experience the ease of placing and picking up orders without calling or waiting in line at the restaurant, they will continue using online ordering.
QR code-enabled Masa+ digital menus allow restaurants to promote their digital ordering solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant’s sales by 8.3%.
Aldelo Express and Masa+ users can request FREE QR code-based stickers at the links below.
Aldelo has developed full-featured POS solutions for owners and operators in the restaurant industry for over twenty years, seamlessly blending on-premises activities with a Masa+ online storefront. All Aldelo Express Cloud POS, Masa+, and back-office management solutions work cohesively as a single unit, managed in a cloud back-office environment anytime and anywhere. With Aldelo Express, restaurants receive the digital POS resources they need to run an any-sized operation today, and free unlimited access to the solutions of tomorrow.
Restaurants that use “ultra-competitive” Aldelo Pay or
Aldelo Partner Merchant services receive a
Centralized Multi-Store Restaurant Technology Platform at
ZERO ADDITIONAL COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support
To request a free demo trial or learn more about the Aldelo Express POS solution suite,
contact a representative today at merchants@aldelo.com and 877-639-8767
Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!
Customers that use Aldelo Express Masa+ Online Ordering and digital services can receive free QR code-based marketing items specific to their restaurant and menu by completing request forms found at the links below:
Free Window Decals and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
Aldelo Partner Merchant services receive a
Centralized Multi-Store Restaurant Technology Platform at
ZERO ADDITIONAL COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support
To request a free demo trial or learn more about the Aldelo Express POS solution suite,
contact a representative today at merchants@aldelo.com and 877-639-8767
Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!
Customers that use Aldelo Express Masa+ Online Ordering and digital services can receive free QR code-based marketing items specific to their restaurant and menu by completing request forms found at the links below:
Free Window Decals and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
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* https://www.ufcw.org/superbowlfood/ and https://www.statista.com/statistics/251064/super-bowl-sunday-average-consumer-spending/
