4-minute read ---
Except for Thanksgiving Day, Americans eat more on Super Bowl Sunday than any other day of the year, spending an average of $74 per person on food and drinks.* For restaurants, this provides an ideal opportunity to attract new customers looking for quality appetizers, entrees, drinks, and desserts to pick up and serve at their own parties, or to enjoy in an energetic restaurant setting while they watch the big game with family and friends.
Traditionally, Super Bowl “Game Day” food includes pizza, chicken wings, chips, dip, and creative, casual appetizers. But with delivery and off-premises dining services now available at almost every restaurant, customer choices are endless, opening the door for restaurants of all types to engage in the American tradition.
Whether your restaurant offers Super Bowl promotions every year, or it’s your first time getting involved, here are a few Game Day marketing opportunities to attract and retain local customers.
Traditionally, Super Bowl “Game Day” food includes pizza, chicken wings, chips, dip, and creative, casual appetizers. But with delivery and off-premises dining services now available at almost every restaurant, customer choices are endless, opening the door for restaurants of all types to engage in the American tradition.
Whether your restaurant offers Super Bowl promotions every year, or it’s your first time getting involved, here are a few Game Day marketing opportunities to attract and retain local customers.
Reward Customers
Restaurants can increase order intake and promote restaurant traffic by rewarding customers that order ahead, place orders with a minimum dollar amount, or make reservations for a specific party size. Loyalty points, rewards credit, discounted items, and gift cards are a great way to increase return visits. Establishments can effectively manage Super Bowl operations by designating time slots for indoor/outdoor dining, helping staff to efficiently manage order flow and services. By offering ordering and service options in the days leading up to the Super Bowl, restaurants can properly plan their Game Day operations while providing customers ease and convenience as they prepare for at-home Super Bowl parties and events.
Combined with cloud-based inventory management, digital menus, and sales reports, owners and operators manage and monitor their restaurant in real-time from any web-enabled device, making adjustments to digital menus and item inventories as necessary so that they are never out of advertised food and drinks.
Game Day Packages
Game Day food packages provide an easy solution for families, gatherings, and large parties. Restaurants can bundle food items based on a particular theme, food category, or top-selling items to “put their best food forward” while attracting new customers with a convenient ordering choice.
Masa+ from Aldelo Express offers restaurants a customizable digital ordering and payment solution that provides effortless and flexible management of Game Day operations. With cloud back-office management, owners and operators can schedule special Game Day menu items and prices across all in-store and online digital menus. Masa+ provides restaurants with integrated loyalty, rewards, coupon, and gift card programs that streamline online ordering services and increase customer traffic year round.
Game Day food packages provide an easy solution for families, gatherings, and large parties. Restaurants can bundle food items based on a particular theme, food category, or top-selling items to “put their best food forward” while attracting new customers with a convenient ordering choice.
Masa+ from Aldelo Express offers restaurants a customizable digital ordering and payment solution that provides effortless and flexible management of Game Day operations. With cloud back-office management, owners and operators can schedule special Game Day menu items and prices across all in-store and online digital menus. Masa+ provides restaurants with integrated loyalty, rewards, coupon, and gift card programs that streamline online ordering services and increase customer traffic year round.
Weekend Specials Lure Guests
Even if a restaurant will not be hosting a Super Bowl party, owners and operators can still attract eager guests with football-related weekend specials. Engage customers and promote new or high-profit menu items with limited-time Super Bowl discounts, complimentary tastings, and meal deals for customers who wear team gear, order takeout, or meet specific purchase requirements.
Restaurants can also tailor their Game Day weekend offerings to guests looking for a quiet place to get away from the “football fever,” incentivizing purchases with discounts, loyalty, and rewards.
Even if a restaurant will not be hosting a Super Bowl party, owners and operators can still attract eager guests with football-related weekend specials. Engage customers and promote new or high-profit menu items with limited-time Super Bowl discounts, complimentary tastings, and meal deals for customers who wear team gear, order takeout, or meet specific purchase requirements.
Restaurants can also tailor their Game Day weekend offerings to guests looking for a quiet place to get away from the “football fever,” incentivizing purchases with discounts, loyalty, and rewards.
Digital Services Streamline Operations
The high-traffic Super Bowl market is an ideal time for attracting new and existing customers to restaurant digital services that include ordering and payments via credit card, loyalty, rewards, coupon, and gift card promotions. Once customers experience the ease of placing and picking up orders without calling or waiting in line at the restaurant, they will continue using online ordering.
QR code-enabled Masa+ digital menus allow restaurants to promote their digital ordering solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant’s sales by 8.3%.
Learn more by contacting an Aldelo representative today at merchants@Aldelo.com or 925-621-2410
The high-traffic Super Bowl market is an ideal time for attracting new and existing customers to restaurant digital services that include ordering and payments via credit card, loyalty, rewards, coupon, and gift card promotions. Once customers experience the ease of placing and picking up orders without calling or waiting in line at the restaurant, they will continue using online ordering.
QR code-enabled Masa+ digital menus allow restaurants to promote their digital ordering solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant’s sales by 8.3%.
Learn more by contacting an Aldelo representative today at merchants@Aldelo.com or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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* https://www.ufcw.org/superbowlfood/ and https://www.statista.com/statistics/251064/super-bowl-sunday-average-consumer-spending/