5-minute read ---

Spring is in the air! This May, get customers excited to visit your restaurant by hosting limited-time specials and events as part of a festive marketing campaign. The month of May is famous for flowers, end-of-the-school-year parties, and celebrating the women we love on Mother’s Day… as well as our favorite moments from the Star Wars saga on May the Fourth!

In addition to these festive springtime classics, here are some “national days” that restaurants can leverage to drive customer traffic this May.
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​National Lemonade Day - May 1

National Lemonade Day is a perfect day to sit back and enjoy fresh-squeezed lemons in this classic cold drink. Lemons are a perfect base for fruit cocktails – alcoholic and non – that incorporate strawberries, raspberries, cucumber, mint, cranberry, peach, blueberry, and other delicious flavors into the bright spring drink.

This National Lemonade Day, encourage customers to try new and high-profit menu items by offering them free or discounted lemonade and/or loyalty point incentives.

​National Shrimp Day - May 10

Those who have ever seen the 1994 film Forrest Gump know that there are many ways to make shrimp! May 10th is National Shrimp Day, a great day for restaurants to highlight this easy-to-cook food item in a new appetizer or entrée.

Thanks to its simple flavor, shrimp is a great base for multiple flavor profiles. Restaurants that don’t typically serve shrimp may want to consider what unique twist they can bring to a classic seafood dish, especially with traditional sauces and spices found in their kitchens, especially if they have an adventurous customer base.

​National Pizza Party Day - May 15

Pizza is one item that rarely “gets old.” Whether your main customer base is fueled by high schoolers down the street or a mix of all demographics, most guests will love trying a fresh pizza pie.

National Pizza Party Day gives guests a reason to celebrate with family and friends at their favorite local restaurant. Restaurants celebrating this day easily increase awareness of their venue for summer events and local gatherings. They also promote in-house loyalty and gift card campaigns that help drive customer traffic throughout the year, especially during the busy summer season. Restaurants that don’t have a traditional pizza oven may participate by serving pizza variations including pizza bread, pizza sandwiches, pizza casseroles, and more!

​​National Barbeque Day - May 16

There’s nothing like ordering barbeque entrees and sides from a great local restaurant on National Barbeque Day to kick-off the spring and summer season. This “BBQ” Day, take a moment to highlight your restaurant’s best dishes customers can use for their at-home summer barbeques, ensuring guests keep your business front-of-mind when preparing for Father’s Day, Fourth of July, picnic, and poolside parties.

Restaurants can also use this day to introduce a new BBQ-style menu item or category, such as barbeque-style hot dogs, pizza, grilled fruit, vegetables, marinades, and kebabs.

​​National Wine Day - May 25

This year on May 25, don’t wait until five o’clock to celebrate National Wine Day (responsibly, of course). As one of the world’s most popular beverages, with billions of gallons consumed each year, wine offers a flavorful compliment to nearly every menu item and a delightful boost to a restaurant’s bottom line.

This National Wine Day, restaurants can host wine-themed events or partner with local wineries and tasting rooms to provide appetizers, entrees, and desserts that compliment their signature bottles. Such partnerships also provide opportunity for both businesses to expand their customer base as they supply food and/or drinks to guests in the partner establishment.
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Restaurants that celebrate National Wine Day with “wine samplers” allow customers to gravitate toward a favorite or new favorite wine that results in future orders when they revisit the restaurant.

Advertise via Customer QR Codes

​Creating announcements and fliers for these events with a restaurant’s unique QR code that takes customers to their digital menu will help promote special offerings, increasing awareness and orders.

QR code-enabled Masa+ digital menus let restaurants promote digital solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. Masa+ also provides native physical and digital Loyalty, Rewards, Gift Card, and Coupon programs for any-sized operations.

With Masa+ loyalty and rewards programs seamlessly integrated into their point of sale system, Aldelo Express users activate single and multiple loyalty campaigns to promote specialty items, generate repeat visits, and reward loyal customers.

Learn more about Aldelo Express Cloud POS and Masa+ digital ordering and payment solutions by contacting an Aldelo representative today at [email protected] and 877-639-8767

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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