3-minute read ---
Streetside food services have recently become more popular in urban and rural neighborhoods across the country. Customers enjoy trying creative homestyle and fusion food and drink options, and aspiring restaurateurs can more easily get their business “off the ground” with less expensive overhead and operational costs.
Historically, one phrase we have always heard related to the success of a restaurant is “location, location, location.” With social media, it is much easier to get the word out and gain a loyal following. Today, passionate chefs and business owners are leveraging mobile restaurant operations and social media to promote micro-brands that are taking the U.S. by storm. We see them everywhere from public/private spaces, sporting events, festivals, retail centers, and more. These on-the-go restaurant operations range from no-frills trailers to elaborate mobile units. Typical investments to launch a mobile restaurant operation are a fraction of brick-and-mortar establishments.
Streetside food services have recently become more popular in urban and rural neighborhoods across the country. Customers enjoy trying creative homestyle and fusion food and drink options, and aspiring restaurateurs can more easily get their business “off the ground” with less expensive overhead and operational costs.
Historically, one phrase we have always heard related to the success of a restaurant is “location, location, location.” With social media, it is much easier to get the word out and gain a loyal following. Today, passionate chefs and business owners are leveraging mobile restaurant operations and social media to promote micro-brands that are taking the U.S. by storm. We see them everywhere from public/private spaces, sporting events, festivals, retail centers, and more. These on-the-go restaurant operations range from no-frills trailers to elaborate mobile units. Typical investments to launch a mobile restaurant operation are a fraction of brick-and-mortar establishments.
Nearly 25,000 mobile food operations account for about $1 billion annually in the U.S. restaurant industry
Nearly 25,000 mobile food operations account for about $1 billion annually in the U.S. restaurant industry. Food trucks are now a respected service among business owners and locals alike, serving dishes that vary from traditional grub to international cuisines.
To help restaurant owners manage their smaller food truck and mobile food and drink services, Aldelo Express Cloud POS offers a compact point of sale system compatible with mobile payments and cloud-based management. The nimble, scalable handheld devices support the same full-featured restaurant POS software offered in Aldelo Express iPad-based operations and also support cloud-based back-office management. In fact, mobile restaurant operations can be an extension of a larger brick-and-mortar restaurant operating as a separate revenue center by simply purchasing a single device.
Mobile handheld POS devices empower restaurant owners to run a complete operation from a single device with only a Wi-Fi or Cellular Data connection. Staff can enter orders, print customer receipts and kitchen orders, and process payments via credit card or Masa+ Gift, Loyalty, Coupons, and Rewards, eliminating the need for bulky printers. Operators can elect to go completely digital, and paperless, by utilizing the Aldelo Kitchen Display System (KDS) app and texting or emailing customer receipts.
Mobile handheld POS devices empower restaurant owners to run a complete operation from a single device with only a Wi-Fi or Cellular Data connection
Customers can use the Masa+ Online Ordering and Payment solution to place and pay for orders bypassing long lines and wait times. All online orders are seamlessly integrated with the Aldelo mobile POS solution, ensuring that operators gain maximum order volumes.
Restaurant owners who combine Aldelo Express with native Masa+ Online Ordering and Payments platform increase sales by an average of 8.3%.
Masa+ Online Ordering supports unique QR codes that when scanned quickly launch menus, order screens, and payment options. Mobile restaurants post these on websites, social media, flyers, table tent cards, and other nearby signage for promoting the business and capturing nearby audiences offering convenient ordering options. Operators can include “limited time” promotions and offers through the Masa+ Loyalty, Rewards, and Coupon programs to influence more traffic to their mobile operation.
Regardless of the type of restaurant operation or POS requirements a business requires, the Aldelo Express Cloud POS technology platform meets every need to scale with your needs today and tomorrow!
Learn more about Aldelo Express and Masa+ in the video below, or by contacting an Aldelo representative at [email protected] or 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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* The Balance Small Business. A History of Food Trucks. By Lorri Mealy. 09 April 2021.