3-minute read ---
Amid recent economic uncertainty, restaurants have relied on emerging restaurant technology to extend ordering and payment solutions beyond the counter to outdoor and non-traditional dining venues. With full-featured, cost-effective, and scalable point of sale solutions, restaurants are now bringing ordering and payments to customers wherever they are, via Wi-Fi- or cellular -based cloud POS technology.
In 2021, a restaurant's best investment has been adopting a cloud-based restaurant technology platform that provides a native ecosystem of complimentary merchant- and customer-facing solutions. A winning recipe for restaurants is not waiting for customers to come into their establishment but going to where customers are. As a result, restaurant owners and operators are mandating solutions that provide brand extension to outdoor events that enable customers to experience great food and drinks that may otherwise not be offered. Restaurants and event planners are creating enhanced experiences at fairs, concerts, festivals, stadiums, golf courses, theaters, concessions, farmers markets and a variety of other events.
In 2021, a restaurant's best investment has been adopting a cloud-based restaurant technology platform that provides a native ecosystem of complimentary merchant- and customer-facing solutions. A winning recipe for restaurants is not waiting for customers to come into their establishment but going to where customers are. As a result, restaurant owners and operators are mandating solutions that provide brand extension to outdoor events that enable customers to experience great food and drinks that may otherwise not be offered. Restaurants and event planners are creating enhanced experiences at fairs, concerts, festivals, stadiums, golf courses, theaters, concessions, farmers markets and a variety of other events.
Aldelo has integrated the Aldelo Express Cloud POS solution into an all-in-one compact device, without sacrificing a single feature. The handheld mobile POS solution resides on a counter, slides into a pocket, or is carried for placing orders and completing payments on-demand. It is perfect for restaurants, bars, food trucks, pop-ups, cafes, pizzerias, bakeries, and more!
The devices are capable of roaming independent of a traditional power or network source allowing freedom of taking remote orders and payments for outdoor, curbside, and “at-the-door” customer delivery services.
Take experiences to the next-level with Aldelo’s Masa+ customer online ordering solution, including a secure digital wallet that offers gift cards, loyalty, and coupons. Imagine customers working in concert with staff by accessing a digital storefront with vibrant menu items, placing orders, and making payments. Staff identifies their location, prepares the food, and delivers a dining experience fit for the restaurant brand.
Introducing ordering and dining experiences outside of the restaurants means adding new incremental customers and brand loyalty that produces future visits to the restaurant. Like food trucks, restaurants can tour their community building a fanbase that follows the restaurant from event to event. Restaurants can create unique loyalty programs that reward customers with inviting food and drinks for their continued patronage and allegiance.
Enhance and expand dining services with mobile ordering and payments
Since devices continually synchronize and auto-update, the Aldelo Express Cloud POS ecosystem enables staff to view, edit, process, and close orders across a variety of devices seamlessly. This provides owners with the flexibility of maintaining food production in the restaurant and transporting orders to nearby event locations.
Effective management of food and labor costs are two critical operational challenges restaurant owners face for achieving a profitable and sustainable business. The Aldelo Express Cloud Back-Office is accessible from a secured web browser portal available anywhere and anytime. Owners can manage one or more stores, making real-time or scheduled changes to staff, menu configuration, inventory, and POS devices. Dashboard reporting and custom-preset triggers and alerts for employee and business events means managing an entire restaurant operation efficiently and effectively with less staff.
At the end of the day, Aldelo Express Cloud POS allows restaurant owners to focus on what they do best … serving great food and delivering excellent customer service. Whether it is in the restaurant or beyond, the only limitation is their creativity in extending the brand!
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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¹ Restaurant.com. Research: Off-Premises 2019 Report. 2019. https://restaurant.org/getmedia/dcc5cb1b-a4da-4140-9658-939b07f792b5/research_offpremises_201910.pdf
² National Restaurant Association. State of the Industry Report, Mid-Year Report, August 2021.
² National Restaurant Association. State of the Industry Report, Mid-Year Report, August 2021.