3-minute read ---
After water, tea is the most popular beverage in the world. In 2021, over 150 million Americans drank tea every day. This year, preferences for age-old brews are surfacing in new menu categories and trends that include afternoon “tea time” happy hours and tea-flavored baked goods. * Because teas provide wide profit margins for restaurants, restaurants, bakeries, and coffee shops are embracing the 2022 tea trend and seeing instant improvements to their bottom lines.
Even though per ticket averages may slightly lower during tea time periods, these types of events enable restaurants to draw more customers into the business and serve food and drink items with higher margins, allowing customers to see and experience other menu items and influencing them to make return visits.
Tea Time Finger Foods
Restaurants are embracing the “tea time” trends with finger foods such as sandwich samplers, mixed appetizer platters, and assorted baked goods, perfect for tea time additions or as a way to try multiple menu items in sampler-type dishes. This allows customers to determine a favorite entree, dessert, or appetizer that draws them back to the business. Finger foods also help restaurants appeal to younger customers and their families by increasing kid-friendly options on their regular menu.
Even though per ticket averages may slightly lower during tea time periods, these types of events enable restaurants to draw more customers into the business and serve food and drink items with higher margins, allowing customers to see and experience other menu items and influencing them to make return visits.
Tea Time Finger Foods
Restaurants are embracing the “tea time” trends with finger foods such as sandwich samplers, mixed appetizer platters, and assorted baked goods, perfect for tea time additions or as a way to try multiple menu items in sampler-type dishes. This allows customers to determine a favorite entree, dessert, or appetizer that draws them back to the business. Finger foods also help restaurants appeal to younger customers and their families by increasing kid-friendly options on their regular menu.
Because teas provide wide profit margins for restaurants, businesses embracing this trend see instant improvements to their bottom lines
Infused Frostings and Sweets
Sweet treats and baked goods are classic complements to brewed tea. But restaurants incorporating tea as an ingredient in existing desserts embrace the tea time trend by creating new and creative dessert options that suit both tea “happy hours” and everyday dessert menus. When served alongside specialty teas, ciders, or coffees, tea infused fostings and sweets instantly enhance otherwise simple cakes, scones, cookies, and tarts.
Milk Tea Menus
In the last several years, milk tea shops have established themselves in the North American QSR landscape. These businesses are especially popular among young customers who enjoy the sweet, colorful tea and topping choices, such as aloe gels and tapioca “pearls.” As a result, adding milk teas to a restaurant’s beverage list is an easy way to attract guests of all ages and instantly increase revenue via custom pricing and/or charged modifiers.
Afternoon Tea Happy Hours
The best way to engage new and existing customers with tea-themed menu items is by hosting special tea happy hours for friends and families. Especially during the month of May, the month of Mother’s Day and bright flowers, restaurants hosting limited-time or weekly tea happy hours see increased customer engagement and revenues. Some businesses even promote organic advertisements by encouraging guests to bring their own tea cup and post a picture online (or on an in-house photo wall!) with their tea, and allowing other customers to vote for their favorite tea cup throughout the week.
Integrating tea menu items and events with customizable loyalty and rewards programs allow restaurants to attract guests with limited-time campaigns and increase repeat business.
Masa+ supports physical, digital, or hybrid loyalty programs and allows owners to run multiple programs for a single store. This means businesses attract customers with a variety of programs and services and offer enhanced guest engagements.
Restaurants that use Aldelo Express Cloud POS and Masa+ easily adjust their in-store and online menus to include tea-related menu items, categories, and rotating specialty beverages.
Aldelo Express Masa+ Online Ordering, Gift and Loyalty users receive free QR code-based marketing items unique to their
restaurant and menu, via the links below:
Free Masa+ Window Decal and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
Free Masa+ Business/Menu Cards: www.aldelo.com/custom-menu-cards
All Aldelo Express users have 100% access to a Centralized Multi-Store
Restaurant Technology Platform including Merchant- and Customer Facing Solutions
Aldelo Express Cloud POS, Masa+ Online Ordering, Gift and Loyalty Programs, Unlimited
Licenses, Software Releases, Software Upgrades and 24/7 Technical Support
are always included!
Absolutely zero add-on modules or solutions to buy!
***
Please contact an Aldelo representative today for more details,
including a free Aldelo Express Cloud POS demo trial
merchants@aldelo.com | 877-639-8767 | partners@aldelo.com
restaurant and menu, via the links below:
Free Masa+ Window Decal and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
Free Masa+ Business/Menu Cards: www.aldelo.com/custom-menu-cards
All Aldelo Express users have 100% access to a Centralized Multi-Store
Restaurant Technology Platform including Merchant- and Customer Facing Solutions
Aldelo Express Cloud POS, Masa+ Online Ordering, Gift and Loyalty Programs, Unlimited
Licenses, Software Releases, Software Upgrades and 24/7 Technical Support
are always included!
Absolutely zero add-on modules or solutions to buy!
***
Please contact an Aldelo representative today for more details,
including a free Aldelo Express Cloud POS demo trial
merchants@aldelo.com | 877-639-8767 | partners@aldelo.com
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* https://www.yourbestdigs.com/tea-consumption-industry-statistics/ and https://business.pinterest.com/pinterest-predicts/2022/cuppa-time/
