3-minute read ---
Over the last several years, more customers have begun experimenting with and improving their culinary skills. Whether it’s attending a cooking class for a unique date night, following video tutorials in a home kitchen, or dusting off a family cookbook, customers turn to cooking experiences to enjoy quality time and, ideally, a quality meal.
There is no better way to help customers feel at home than with “comfort foods” that remind them of their favorite homemade food and drinks. In addition to adding classic comfort foods such as stews, ribs, casseroles, baked potatoes, tuna melts, and more, restaurants are implementing their own creative twists on these dishes.
Some restaurants combine fresh ingredients with comfort food flavors to appeal to health-conscious customers and provide enticing varieties to dishes easily made at home.
There is no better way to help customers feel at home than with “comfort foods” that remind them of their favorite homemade food and drinks. In addition to adding classic comfort foods such as stews, ribs, casseroles, baked potatoes, tuna melts, and more, restaurants are implementing their own creative twists on these dishes.
Some restaurants combine fresh ingredients with comfort food flavors to appeal to health-conscious customers and provide enticing varieties to dishes easily made at home.
Such changes include replacing pastas with baked or grilled vegetables, substituting creams and cheeses with greek yogurt or low-fat milks, switching out high-sodium broths for bases made from meats, stalks, and bones, and using panko breading instead of traditional batters. Multicultural restaurants are even adding spices and techniques not traditionally associated with certain comfort foods, such as spiced meatloaf kebabs. Each of these variations provide culinary experiences that help restaurants differentiate from competitors and attract customers with intriguing menu items based on their favorite comfort foods.
With simple and complex menu item modifiers, and advanced pricing modules, restaurants that use Aldelo Express Cloud POS and Masa+ easily offer comfort food customizations that can satisfy every customer. Guests can even review the store’s online digital menu remotely or in-store before completing orders and payments from the comfort of their smartphone.
Restaurants are also leveraging promotional campaigns with comfort food items, increasing customer traffic on slow weekdays by highlighting customer favorites and offering double loyalty points on comfort food items that lure customers to the restaurant. This will prompt them to try other menu items and/or enroll in loyalty and rewards programs.
With Aldelo Express Cloud POS and Masa+, restaurant owners design image-based digital menus to highlight new menu items and speed up customer ordering processes. This provides an opportunity to showcase comfort foods and unique variations customized for multiple demographics.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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